This analysis describes what Klaviyo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause enforces a hard stop on continued messaging to individuals who have opted out, protecting the opt-out decision as a binding restriction on the sender.
Interpretive note: The excerpt is a list item without an explicit prohibition verb contained within it. The restriction is inferred from placement in a list of prohibited sending targets. The claim is that unsubscribed individuals are a prohibited recipient category; the precise surrounding prohibition language is not present in this excerpt.
Individuals who have unsubscribed from a messaging program cannot be messaged through Klaviyo by that sender.
How other platforms handle this
Customer may not indicate that a product or service developed with the Software is sponsored or endorsed by NVIDIA unless expressly authorized in writing by NVIDIA.
Send messages in violation of the USA CAN-SPAM Act or any other applicable anti-spam law.
You may not...engage in any other conduct that restricts any person from using our Services, or that we reasonably believe exposes us...to any liability, damages, or harm, including reputational harm.
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"Individuals who have unsubscribed from your messaging program(s).— Excerpt from Klaviyo's Klaviyo Acceptable Use Policy
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This clause enforces a hard stop on continued messaging to individuals who have opted out, protecting the opt-out decision as a binding restriction on the sender.
Individuals who have unsubscribed from a messaging program cannot be messaged through Klaviyo by that sender.
ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.
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