Intuit and its advertising partners use cookies and tracking pixels to follow your activity across its websites and use this data to show you targeted ads.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies collect behavioral data continuously across browsing sessions, and the involvement of third-party advertising partners means this data flows to external companies who may combine it with other data sources.
Interpretive note: The specific third-party advertising and analytics partners deploying tracking technologies are not enumerated in the global statement, limiting assessment of the full scope of data sharing through cookies.
Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads…
Intuit's tracking tools and those of its advertising partners collect ongoing behavioral data about your use of Intuit properties, which is used for targeted advertising and shared with third parties.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website and services. This includes information about the pages you visit, links you click, and how you navigate our site. We use this information for analytics, persona...
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"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity, device, and interactions with our websites and products. This information is used to analyze usage patterns, improve our services, and deliver personalized advertising.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY LANDSCAPE: Cookie and tracking technology use engages the EU's ePrivacy Directive (Cookie Law), GDPR consent requirements for non-essential cookies, CPRA's treatment of certain cookie-based data sharing as a sale or sharing of personal information, and the FTC's guidance on online tracking and behavioral advertising. The statement's disclosure of third-party tracking pixels and advertising cookies may trigger opt-out obligations under CPRA. GOVERNANCE EXPOSURE: Medium. Cookie consent mechanisms deployed by Intuit must meet the consent standards required in each jurisdiction, including granular consent for non-essential cookies under EU law. The involvement of third-party advertising trackers raises the risk of CPRA classification as sharing of personal information, triggering opt-out requirements. JURISDICTION FLAGS: EU and UK users must be offered the ability to reject non-essential cookies. California residents have the right to opt out of sharing personal information collected through cookies with third-party advertising platforms. The statement's reference to a cookie consent tool suggests some mechanism exists, but its adequacy should be audited. CONTRACT AND VENDOR IMPLICATIONS: Advertising technology vendor contracts should specify that cookie-derived data is not used for purposes beyond the disclosed advertising and analytics use cases, and should include restrictions on data combination or re-identification. COMPLIANCE CONSIDERATIONS: Legal teams should audit the cookie consent banner for compliance with EU ePrivacy and GDPR requirements, verify that consent is collected before non-essential cookies are set, and confirm that the opt-out of cookie-based data sharing is functional and covers all advertising technology partners.
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Tracking technologies collect behavioral data continuously across browsing sessions, and the involvement of third-party advertising partners means this data flows to external companies who may combine it with other data sources.
Intuit's tracking tools and those of its advertising partners collect ongoing behavioral data about your use of Intuit properties, which is used for targeted advertising and shared with third parties.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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