Intuit and its advertising partners use cookies and tracking pixels to follow your activity across its websites and use this data to show you targeted ads.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies collect behavioral data continuously across browsing sessions, and the involvement of third-party advertising partners means this data flows to external companies who may combine it with other data sources.
Interpretive note: The specific third-party advertising and analytics partners deploying tracking technologies are not enumerated in the global statement, limiting assessment of the full scope of data sharing through cookies.
The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →Severity downgraded from high to medium; language updated to include explicit mention of 'browsing activity' and 'personalized advertising' purposes.
View full change record →Intuit's tracking tools and those of its advertising partners collect ongoing behavioral data about your use of Intuit properties, which is used for targeted advertising and shared with third parties.
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"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity, device, and interactions with our websites and products. This information is used to analyze usage patterns, improve our services, and deliver personalized advertising.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY LANDSCAPE: Cookie and tracking technology use engages the EU's ePrivacy Directive (Cookie Law), GDPR consent requirements for non-essential cookies, CPRA's treatment of certain cookie-based data sharing as a sale or sharing of personal information, and the FTC's guidance on online tracking and behavioral advertising. The statement's disclosure of third-party tracking pixels and advertising cookies may trigger opt-out obligations under CPRA. GOVERNANCE EXPOSURE: Medium. Cookie consent mechanisms deployed by Intuit must meet the consent standards required in each jurisdiction, including granular consent for non-essential cookies under EU law. The involvement of third-party advertising trackers raises the risk of CPRA classification as sharing of personal information, triggering opt-out requirements. JURISDICTION FLAGS: EU and UK users must be offered the ability to reject non-essential cookies. California residents have the right to opt out of sharing personal information collected through cookies with third-party advertising platforms. The statement's reference to a cookie consent tool suggests some mechanism exists, but its adequacy should be audited. CONTRACT AND VENDOR IMPLICATIONS: Advertising technology vendor contracts should specify that cookie-derived data is not used for purposes beyond the disclosed advertising and analytics use cases, and should include restrictions on data combination or re-identification. COMPLIANCE CONSIDERATIONS: Legal teams should audit the cookie consent banner for compliance with EU ePrivacy and GDPR requirements, verify that consent is collected before non-essential cookies are set, and confirm that the opt-out of cookie-based data sharing is functional and covers all advertising technology partners.
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Tracking technologies collect behavioral data continuously across browsing sessions, and the involvement of third-party advertising partners means this data flows to external companies who may combine it with other data sources.
Intuit's tracking tools and those of its advertising partners collect ongoing behavioral data about your use of Intuit properties, which is used for targeted advertising and shared with third parties.
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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