Intuit and its advertising partners use cookies and tracking pixels to follow your activity across its websites and use this data to show you targeted ads.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies collect behavioral data continuously across browsing sessions, and the involvement of third-party advertising partners means this data flows to external companies who may combine it with other data sources.
Interpretive note: The specific third-party advertising and analytics partners deploying tracking technologies are not enumerated in the global statement, limiting assessment of the full scope of data sharing through cookies.
The updated terms establish new procedures for handling personal data complaints related to international data transfers under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. Users from these jurisdictions now have access to defined complaint and dispute resolution mechanisms, including referral to TRUSTe as an alternative dispute provider at no cost, and binding arbitration under certain conditions. Additionally, the policy now requires that before personal data is used for a materially new purpose or shared with external parties not covered as processors, Mailchimp will offer users the opportunity to opt out through appropriate means or collect opt-in consent.
View change record →Removal of general cookies and tracking disclosure; specifics now buried in advertising partners section, reducing transparency about tracking scope.
View full change record →Severity downgraded from high to medium; language updated to include explicit mention of 'browsing activity' and 'personalized advertising' purposes.
View full change record →Intuit's tracking tools and those of its advertising partners collect ongoing behavioral data about your use of Intuit properties, which is used for targeted advertising and shared with third parties.
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to object to profiling activities based on our own legitimate interests
"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity, device, and interactions with our websites and products. This information is used to analyze usage patterns, improve our services, and deliver personalized advertising.Excerpt from Intuit's Privacy Statement
REGULATORY LANDSCAPE: Cookie and tracking technology use engages the EU's ePrivacy Directive (Cookie Law), GDPR consent requirements for non-essential cookies, CPRA's treatment of certain cookie-based data sharing as a sale or sharing of personal information, …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Tracking technologies collect behavioral data continuously across browsing sessions, and the involvement of third-party advertising partners means this data flows to external companies who may combine it with other data sources.
Intuit's tracking tools and those of its advertising partners collect ongoing behavioral data about your use of Intuit properties, which is used for targeted advertising and shared with third parties.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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