This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision gives California residents a specific, actionable mechanism to limit the sharing of their Personal Information, a right tied to California privacy law.
Interpretive note: The excerpt uses the term 'sharing' in quotation marks, suggesting it carries a specific legal definition under California law (likely the CCPA/CPRA). The canonical claim preserves the quoted term but does not define it, as no definition appears in the excerpt.
The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →If you are a California resident, you have the option to opt out of Intuit sharing your Personal Information by using the designated link in the Intuit website footer.
How other platforms handle this
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
The right to know with whom we have shared your Personal Data, for what purposes, and what Personal Data has been shared (including whether Personal Data was disclosed to third parties for their own direct marketing purposes)
The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
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"You can opt-out of the "sharing" of your Personal Information by visiting the "Your California Privacy Rights" link located at the footer of the Intuit website…— Excerpt from Intuit's Intuit Privacy Statement
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision gives California residents a specific, actionable mechanism to limit the sharing of their Personal Information, a right tied to California privacy law.
If you are a California resident, you have the option to opt out of Intuit sharing your Personal Information by using the designated link in the Intuit website footer.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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