This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal data is used not only to deliver current services but to develop and improve Intuit's AI systems, meaning user data contributes to future product capabilities.
Interpretive note: The excerpt mentions 'analyzing how they are used' as a co-equal purpose alongside AI/ML training. The canonical claim focuses on AI/ML training as the primary proposition; analysis of product usage is recorded in omitted_material.
The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →Your personal data may be used by Intuit to train AI and machine learning models, contributing to the development of future predictions, recommendations, and products.
How other platforms handle this
We use personal information in connection with certain automated processes to operate the Lyft Platform, for example, to match Riders and Drivers, detect and prevent fraud, and enforce our Terms of Service.
We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you.
We do not train any models on User Content.
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"Improve and develop our products and services by analyzing how they are used…by training our artificial intelligence models and other machine learning models…so we can make more informed predictions, recommendations, and products for our customers.— Excerpt from Intuit's Intuit Privacy Statement
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Personal data is used not only to deliver current services but to develop and improve Intuit's AI systems, meaning user data contributes to future product capabilities.
Your personal data may be used by Intuit to train AI and machine learning models, contributing to the development of future predictions, recommendations, and products.
ConductAtlas has identified this type of provision across 214 platforms. See the full comparison.
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