Intuit and its advertising partners place tracking technologies on your device to monitor your behavior across its websites and apps, which feeds into advertising profiles and analytics.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of data collection infrastructure supporting Intuit's service delivery and analytics operations. This authorization applies to both first-party and third-party tracking implementations across the service environment.
The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →Severity downgraded from high to medium; language updated to include explicit mention of 'browsing activity' and 'personalized advertising' purposes.
View full change record →When you use TurboTax or other Intuit products online, advertising trackers and analytics pixels may collect behavioral data about your financial activities, which can be used to build advertising profiles shared with third-party ad networks.
How other platforms handle this
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
We, or our service providers, and other companies we work with may deploy and use cookies, web beacons, local shared objects and other tracking technologies for the following purposes: fraud prevention and monitoring our advertising and marketing campaign performance. Some of these tracking tools ma...
Monitoring
Intuit has changed this document before.
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"We and our third-party partners use cookies, web beacons, pixels, and other tracking technologies to collect information about your use of our services and your device. We use this information to analyze trends, administer the website, track users' movements around the website, and gather demographic information about our user base as a whole.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY FRAMEWORK: This provision engages the EU ePrivacy Directive (2002/58/EC as amended) and UK PECR requiring prior informed consent for non-essential cookies; GDPR Art. 6 and Recital 47 for behavioral advertising cookies; CCPA/CPRA which treats cookie-based advertising tracking as a 'sale' or 'share' of personal information requiring opt-out rights; and FTC guidance on online tracking and behavioral advertising (2012 Privacy Report and 2023 commercial surveillance rulemaking). Enforcement authorities include EU DPAs (particularly France's CNIL which has issued major cookie consent fines), the ICO in the UK, and the FTC domestically.
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The provision establishes the operational scope of data collection infrastructure supporting Intuit's service delivery and analytics operations. This authorization applies to both first-party and third-party tracking implementations across the service environment.
When you use TurboTax or other Intuit products online, advertising trackers and analytics pixels may collect behavioral data about your financial activities, which can be used to build advertising profiles shared with third-party ad networks.
ConductAtlas has identified this type of provision across 79 platforms. See the full comparison.
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