Intuit and its advertising partners place tracking technologies on your device to monitor your behavior across its websites and apps, which feeds into advertising profiles and analytics.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of data collection infrastructure supporting Intuit's service delivery and analytics operations. This authorization applies to both first-party and third-party tracking implementations across the service environment.
Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
View change record →When you use TurboTax or other Intuit products online, advertising trackers and analytics pixels may collect behavioral data about your financial activities, which can be used to build advertising profiles shared with third-party ad networks.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
Monitoring
Intuit has changed this document before.
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"We and our third-party partners use cookies, web beacons, pixels, and other tracking technologies to collect information about your use of our services and your device. We use this information to analyze trends, administer the website, track users' movements around the website, and gather demographic information about our user base as a whole.— Excerpt from Intuit's Intuit Privacy Statement
REGULATORY FRAMEWORK: This provision engages the EU ePrivacy Directive (2002/58/EC as amended) and UK PECR requiring prior informed consent for non-essential cookies; GDPR Art. 6 and Recital 47 for behavioral advertising cookies; CCPA/CPRA which treats cookie-based advertising tracking as a 'sale' or 'share' of personal information requiring opt-out rights; and FTC guidance on online tracking and behavioral advertising (2012 Privacy Report and 2023 commercial surveillance rulemaking). Enforcement authorities include EU DPAs (particularly France's CNIL which has issued major cookie consent fines), the ICO in the UK, and the FTC domestically.
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The provision establishes the operational scope of data collection infrastructure supporting Intuit's service delivery and analytics operations. This authorization applies to both first-party and third-party tracking implementations across the service environment.
When you use TurboTax or other Intuit products online, advertising trackers and analytics pixels may collect behavioral data about your financial activities, which can be used to build advertising profiles shared with third-party ad networks.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
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