Instacart · Instacart Terms of Service · View original document ↗

Data Collection and Use for Service Improvement

Medium severity Medium confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Recent governance activity Instacart recorded 2 documented changes in the last 30 days.
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This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your shopping behavior, location, and AI interaction data are used for advertising purposes in addition to service improvement, which means your activity on the platform contributes to Instacart's advertising business.

Interpretive note: The full scope of data sharing for advertising purposes is governed by a separate Privacy Policy; the terms reference to that document means the complete disclosure is not assessable from this document alone.

Recent Activity

This document changed recently

Medium May 9, 2026

Instacart reorganized its Terms of Service effective May 9, 2026, introducing a new table of contents structure with eight primary sections covering introduction, company information, product-specifi…

Consumer impact (what this means for users)

The agreement requires U.S. users to resolve most disputes with Instacart through individual binding arbitration rather than court proceedings, and waives the right to participate in class action lawsuits. Content and data submitted to the platform, including photos and order information, may be used by Instacart for AI training and service improvement under the terms' broad license grant. You can opt out of the arbitration agreement within 30 days of accepting these terms by emailing legal@instacart.com with your name, email, and account phone number.

How other platforms handle this

PlanetScale Medium

When you visit the Careers portion of our websites, we collect the information that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history and other in...

American Airlines Medium

American does not knowingly collect personal information directly from children – persons under the age of 13, or another age if required by applicable law – other than when required to comply with the law or for safety and security reasons. Due to the nature of our Services, we may collect travel i...

GOAT Medium

We may collect information about your location, including precise geolocation information, when you use our Services. We use this information to provide location-based services, such as showing you products available in your area, and for other purposes described in this Privacy Policy.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We collect information about how you use the Services, including your orders, browsing behavior, search queries, location data, and interactions with AI features, and we use this information to improve and personalize the Services, for analytics, and for advertising purposes as described in our Privacy Policy.

— Excerpt from Instacart's Instacart Terms of Service

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
TCPA
United States Federal
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Instacart Terms of Service
Entity
Instacart
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 12, 2026
Record ID
CA-P-007888
Document ID
CA-D-00135
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d08566866b6a1f744a3e2d1b4fc55f342a5a515684d435b1b477e68768b86a06
Analysis generated
May 10, 2026 00:03 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Instacart
Document: Instacart Terms of Service
Record ID: CA-P-007888
Captured: 2026-05-10 00:03:25 UTC
SHA-256: d08566866b6a1f74…
URL: https://conductatlas.com/platform/instacart/instacart-terms-of-service/data-collection-and-use-for-service-improvement/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Instacart's Data Collection and Use for Service Improvement clause do?

Your shopping behavior, location, and AI interaction data are used for advertising purposes in addition to service improvement, which means your activity on the platform contributes to Instacart's advertising business.

Is ConductAtlas affiliated with Instacart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.