This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause permits HubSpot to use data customers submit to the platform to improve its AI systems, which has implications for how customer data is processed beyond the immediate service.
Interpretive note: The excerpt contains two independent permissions: use of Customer Data to develop, support, and improve HubSpot AI features, and use of Customer Data to train AI models. The canonical claim states only the AI model training permission as the primary proposition. The first permission is recorded in omitted_material.
The updated terms now explicitly state that AI is embedded throughout HubSpot's platform and is foundational to how subscription services operate. The agreement permits HubSpot to use customer data to train AI models, subject to contractual obligations. You can opt out of having your data used to train AI models by updating your settings in your HubSpot account.
View change record →Data you submit as Customer Data may be used by HubSpot to train its AI models, within the limits of HubSpot's Agreement obligations.
How other platforms handle this
We generate new information from other data we collect to derive likely preferences or other characteristics. For instance, we infer your general geographic location based on your IP address.
Microsoft also emphasizes the importance of validating AI models responsibly to enhance fairness and alignment with reality.
To achieve these processing purposes, we use algorithms to recognize patterns in Service Data, manual review of Service Data (such as when you interact directly with our billing or support teams)...
"We may use Customer Data to develop, support, and improve HubSpot AI features and functionality. We may also use Customer Data to train our AI models, subject to our obligations under the Agreement.Excerpt from HubSpot's Terms of Service
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This clause permits HubSpot to use data customers submit to the platform to improve its AI systems, which has implications for how customer data is processed beyond the immediate service.
Data you submit as Customer Data may be used by HubSpot to train its AI models, within the limits of HubSpot's Agreement obligations.
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
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