Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'FTC Act Section 5 covers deceptive practices in cookie consent and behavioral tracking disclosures.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Cookies and Tracking Technologies clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Cookies and Tracking Technologies clauses across approximately 27 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Cookies and Tracking Technologies — HubSpot

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What it is

HubSpot uses cookies and tracking tools to monitor your activity on its website and services, and you can tell your browser to block cookies, though this may affect how the site works.

Consumer impact (what this means for users)

HubSpot deploys cookies and tracking technologies including beacons and scripts on its website, which collect behavioral data about your browsing; you can reduce this by adjusting browser settings or using HubSpot's cookie preference manager if available.

Cross-platform context

See how other platforms handle Cookies and Tracking Technologies and similar clauses.

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Why it matters (compliance & risk perspective)

Cookies and trackers can build a detailed profile of your behavior online; understanding this lets you make an informed choice about whether and how to limit tracking.

View original clause language

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: EU ePrivacy Directive 2002/58/EC (Directive on Privacy and Electronic Communications) requires prior informed consent for non-essential cookies; GDPR Art. 6(1)(a) applies to consent-based cookie processing; CCPA/CPRA treats cookie-based tracking as 'sharing' of personal information for cross-context behavioral advertising where opt-out rights apply; FTC Act Section 5 covers deceptive cookie consent practices. The Article 29 Working Party/EDPB Opinion 04/2012 and Guidelines 05/2020 on consent are directly applicable. (2)

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Applicable agencies

FTC

FTC Act Section 5 covers deceptive practices in cookie consent and behavioral tracking disclosures.
File a complaint →

Provision details

Document information

Document

HubSpot Privacy Policy

Entity

HubSpot

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002980

Document ID

CA-D-00208

Evidence Provenance

Source URL

https://legal.hubspot.com/privacy-policy

Wayback Machine

View archived versions →

SHA-256

9086069c646a8fb26903326cd813947f9a89ebc0ea991c257cd0694abc31cafb

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: HubSpot | Document: HubSpot Privacy Policy | Record: CA-P-002980
Captured: 2026-04-18 11:21:28 UTC | SHA-256: 9086069c646a8fb2…
URL: https://conductatlas.com/platform/hubspot/hubspot-privacy-policy/cookies-and-tracking-technologies/
Accessed: May 2, 2026

Classification

Severity

Medium

Cookies and Tracking Technologies