Change record
CA-X-004640
HubSpot Privacy Policy
Entity
Date detected
August 27, 2026
Severity
Direction
Positive
Taxonomy
Data collection expansion
Changes
+2 sentences added · −6 sentences removed · 25 sentences modified

Impact Summary

Generated by a model from the captured document; not read by a person
Medium Positive for users
Affected users
All users Hubspot customers Individuals in hubspot commercial dataset EU users

HubSpot revised its privacy policy to remove references to 'Email Engagement Data' collection and processing, eliminating language describing how the company collects email open, delivery, bounce, and click statuses through tracking technologies. The policy now uses 'enrichment products' instead of 'enrichment features' throughout, and removed the Google Maps integration section entirely. The company added a mechanism for individuals to request removal of their personal data from HubSpot's commercial dataset and clarified that Google reCAPTCHA Enterprise is used on 'certain products and services' rather than broadly on 'websites and products.'

1 new obligation 1 protection removed

Consumers: Individuals can now formally request that HubSpot delete their information from the commercial dataset it sells to customers.

Consumers: HubSpot no longer discloses that it collects behavioral data about email interactions from emails sent through its platform.

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What this means for you

Generated by a model from the captured document; not read by a person

The updated policy removes email engagement tracking (email opens, clicks, bounces) from HubSpot's data collection practices, meaning this category of behavioral data will no longer be collected through emails sent via HubSpot's platform. The policy now explicitly authorizes individuals to request removal of their personal data from HubSpot's commercial dataset by completing and submitting a form. You can submit a data removal request through the form referenced in the policy to have your information removed from HubSpot's commercial dataset.

What you can do

→ Submit a data removal request form to remove your personal data from HubSpot's commercial dataset if you wish to opt out of data sharing with HubSpot customers.

Key Clauses Affected

Generated by a model from the captured document; not read by a person
Email Engagement Data Collection

Removed disclosure of email open, delivery, bounce, and click tracking; this category of behavioral data is no longer described as collected.

Commercial Dataset Data Removal

Added explicit mechanism for individuals to request removal of personal data from HubSpot's commercial dataset via form submission.

Google Maps Integration

Removed entire section describing Google Maps API use for address autocompletion and data transmission to Google.

Full clause-by-clause analysis available with Insight.
ⓘ

This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
4d5a66e25bfa12c5fdbe17a2e7ff300a9737908683b4314d557c440379e28ebc
July 2, 2026 00:24 UTC
✓ Verified
Current Version
4d3d025755f6d8688643624621ed524418a0b5db749e836fdfd6e9e5c582db62
August 27, 2026 00:38 UTC
✓ Verified
Change Detected
August 27, 2026 00:38 UTC
✓
Analysis Methodology
✓ Verified
Source Document
https://legal.hubspot.com/privacy-policy
Record history

Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.

2026-10-11 · Feed summary edited · summary regenerated by summarize_events
Previous text
Removed email engagement data collection disclosures; added opt-out mechanism for commercial dataset; narrowed permitted uses of shared customer data.
2026-10-11 · Impact summary edited · summary regenerated by summarize_events
Previous text
The updated policy removes explicit language describing how HubSpot collects email engagement data (open, delivery, bounce, click statuses) from emails sent through the platform, and no replacement tracking disclosure appears in the changed text. The policy also narrows the permitted uses of shared customer data in HubSpot's commercial dataset from 'sales, marketing, and other business activities' to 'sales and marketing activities'. You can request removal of your personal data from HubSpot's commercial dataset by completing and submitting the removal form referenced in the updated policy.
2026-10-11 · Summary edited · summary regenerated by summarize_events
Previous text
HubSpot revised its privacy policy to replace references to 'enrichment features' with 'enrichment products' throughout, removed language describing Email Engagement Data collection from emails sent through the platform, simplified the scope of customer uses of shared data from 'sales, marketing, and other business activities' to 'sales and marketing activities', and removed an entire section describing Google Maps integration. The company added a mechanism for individuals to request removal of their personal data from HubSpot's commercial dataset and clarified reCAPTCHA Enterprise deployment language.
2026-10-07 · Change line edited · change line rewritten to the 2026-10-07 template: no detection date, no sentence counts
Previous text
HubSpot updated their HubSpot Privacy Policy on August 27, 2026. Change detected: 2 sentence(s) added, 6 sentence(s) removed, 25 sentence(s) modified. Document contained 372 sentences after update.
Citation Record
Entity: HubSpot
Document: HubSpot Privacy Policy
Record ID: CA-X-004640
Version: CA-V-006120
Captured: 2026-08-27 00:38:49 UTC
URL: https://conductatlas.com/change/2026-08-27-hubspot-hubspot-privacy-policy-4640/
Accessed: Oct. 17, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
For legal and compliance teams

Institutional Analysis

Generated by a model from the captured document; not read by a person
Assessment

HubSpot removed email engagement data collection from its privacy policy, eliminating a category of behavioral tracking previously disclosed. The company added an explicit data subject access and deletion mechanism for individuals in its commercial dataset. …

🔒 Full institutional analysis

Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.

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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-004640.

Full Changes

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Document Context

Version history → Policy drift analysis → Document page →
Document
HubSpot Privacy Policy
Entity
HubSpot
Captured
August 27, 2026
Source URL
https://legal.hubspot.com/privacy-policy
Other changes to HubSpot Privacy Policy
Next change Sep 17, 2026
HubSpot updated its privacy policy to clarify data collection practices and expand disclosures about third-party integrations. The policy now states …
Low Neutral
View full version history →
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