This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal data generated through ordinary product use may be used to train AI models, meaning user activity contributes to HubSpot's AI development beyond the immediate service interaction.
The updated policy now explicitly discloses that HubSpot collects Email Engagement Data (such as open, delivery, bounce, and click statuses) from emails sent through its Subscription Services using embedded tracking technologies. This represents formalization of a data collection practice into explicit policy language. However, the policy simultaneously removed a previously stated sentence directing users to a form for removing their personal data from HubSpot's commercial dataset. The updated terms do not indicate an alternative removal mechanism.
View change record →Your personal data may be used by HubSpot to train and improve its AI models and similar machine-learning products whenever you use HubSpot's products and services.
How other platforms handle this
We use personal information in connection with certain automated processes to operate the Lyft Platform, for example, to match Riders and Drivers, detect and prevent fraud, and enforce our Terms of Service.
We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you.
We do not train any models on User Content.
"When you use our products and services we may process personal data to develop, support, and improve HubSpot AI features and to train our AI models and similar products and services that rely on machine learning.Excerpt from HubSpot's Privacy Policy
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Personal data generated through ordinary product use may be used to train AI models, meaning user activity contributes to HubSpot's AI development beyond the immediate service interaction.
Your personal data may be used by HubSpot to train and improve its AI models and similar machine-learning products whenever you use HubSpot's products and services.
ConductAtlas has identified this type of provision across 217 platforms. See the full comparison.
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