This is Google's privacy policy, which explains how Google collects and uses your personal information across all of its products — including Search, Gmail, YouTube, Maps, and Google Ads — covering data like your location, search history, voice recordings, and browsing activity. The most important thing to know is that Google combines your data across all its services to build a detailed profile used to target you with personalized ads, even when you are not signed in to a Google account. You can review and delete your activity data, manage ad personalization settings, and download your data at myaccount.google.com.
This document is Google's global Privacy Policy, governing the collection, use, retention, and sharing of personal data across all Google services (Search, Gmail, Maps, YouTube, advertising products, etc.), with legal basis grounded in consent, legitimate interest, and contractual necessity under applicable frameworks including GDPR and CCPA. The most significant obligations include Google's collection of a broad range of user data — including search queries, location history, voice and audio activity, browsing history, app usage, device identifiers, and inferred demographic and interest profiles — and its use of this data to personalize advertising across Google and third-party surfaces. Notably, Google retains the right to combine data across all its services and signed-out user data, creating a comprehensive cross-service profiling capability that exceeds the data practices of most single-purpose platforms; the policy also discloses sharing personal data with 'partners' and advertisers in ways that may not be immediately apparent to average users. The policy engages GDPR (Articles 6, 9, 17, 20), CCPA/CPRA (§1798.100 et seq.), COPPA (16 CFR Part 312), and the EU-U.S. Data Privacy Framework, with the FTC serving as primary U.S. enforcement authority; material compliance considerations include the breadth of sensitive data categories processed, the adequacy of consent mechanisms for minors, and the sufficiency of data transfer safeguards for EU/EEA users.
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Cross-platform context
See how other platforms handle Children and Minors Data Protections and similar clauses.
Compare across platforms →Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.