| March 6, 2026 18:27 UTC | April 18, 2026 07:46 UTC | ||||
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| 44 | Privacy Checkup | 44 | Privacy Checkup | ||
| 45 | Looking to change your privacy settings? | 45 | Looking to change your privacy settings? | ||
| 46 | Take the Privacy Checkup | 46 | Take the Privacy Checkup | ||
| n | 47 | Effective July 1, 2025 | Archived versions | Download PDF | n | 47 | Effective April 2, 2026 | Archived versions | Download PDF |
| 48 | Contents | 48 | Contents | ||
| 49 | Introduction | 49 | Introduction | ||
| 50 | Information Google collects | 50 | Information Google collects | ||
| 87 | Activity on third-party sites and apps that use our services | 87 | Activity on third-party sites and apps that use our services | ||
| 88 | Chrome browsing history you’ve synced with your Google Account | 88 | Chrome browsing history you’ve synced with your Google Account | ||
| 89 | If you use our services to make and receive calls or send and receive messages, | 89 | If you use our services to make and receive calls or send and receive messages, | ||
| > | we may collect call and message log information like your phone number, calling- | > | we may collect call and message log information like your phone number, calling- | ||
| > | party number, receiving-party number, forwarding numbers, sender and recipient e | > | party number, receiving-party number, forwarding numbers, sender and recipient e | ||
| > | mail address, time and date of calls and messages, duration of calls, routing in | > | mail address, time and date of calls and messages, duration of calls, routing in | ||
| > | formation, and types and volumes of calls and messages. | > | formation, and types and volumes of calls and messages. | ||
| n | 90 | You can visit your Google Account to find and manage activity information that’s | n | 90 | You can visit your Google Account to find and manage activity information that’s |
| > | saved in your account. | > | saved by your activity controls. | ||
| 91 | Go to Google Account | 91 | Go to Google Account | ||
| 92 | Your location information | 92 | Your location information | ||
| 93 | We collect location information when you use our services, which helps us offer | 93 | We collect location information when you use our services, which helps us offer | ||
| > | features like driving directions, search results for things near you, and ads ba | > | features like driving directions, search results for things near you, and ads ba | ||
| > | sed on your location. | > | sed on your location. | ||
| 114 | We don’t share information that personally identifies you with advertisers, such | 114 | We don’t share information that personally identifies you with advertisers, such | ||
| > | as your name or email, unless you ask us to. For example, if you see an ad for | > | as your name or email, unless you ask us to. For example, if you see an ad for | ||
| > | a nearby flower shop and select the “tap to call” button, we’ll connect your cal | > | a nearby flower shop and select the “tap to call” button, we’ll connect your cal | ||
| > | l and may share your phone number with the flower shop. | > | l and may share your phone number with the flower shop. | ||
| 115 | Go to My Ad Center | 115 | Go to My Ad Center | ||
| 116 | Measure performance | 116 | Measure performance | ||
| n | 117 | We use data for analytics and measurement to understand how our services are use | n | 117 | We use data for analytics and measurement to understand how our services are use |
| > | d. For example, we analyze data about your visits to our sites to do things like | > | d. For example, we analyze data about your visits to our sites to do things like | ||
| > | optimize product design. And we also use data about the ads you interact with, | > | optimize product design. And we also use data about the ads you interact with, | ||
| > | including your related Google Search activity, to help advertisers understand th | > | including your related Google Search activity, to help advertisers understand th | ||
| > | e performance of their ad campaigns. We use a variety of tools to do this, inclu | > | e performance of their ad campaigns. We use a variety of tools to do this, inclu | ||
| > | ding Google Analytics. When you visit sites or use apps that use Google Analytic | > | ding ad and analytics services. When you visit sites or use apps that use Google | ||
| > | s, a Google Analytics customer may choose to enable Google to link information a | > | ’s ad or analytics services, those services may link information about your acti | ||
| > | bout your activity from that site or app with activity from other sites or apps | > | vity from that site or app with activity from other sites or apps that use our s | ||
| > | that use our ad services. | > | ervices. | ||
| 118 | Communicate with you | 118 | Communicate with you | ||
| 119 | We use information we collect, like your email address, to interact with you dir | 119 | We use information we collect, like your email address, to interact with you dir | ||
| > | ectly. For example, we may send you a notification if we detect suspicious activ | > | ectly. For example, we may send you a notification if we detect suspicious activ | ||
| > | ity, like an attempt to sign in to your Google Account from an unusual location. | > | ity, like an attempt to sign in to your Google Account from an unusual location. | ||
| > | Or we may let you know about upcoming changes or improvements to our services. | > | Or we may let you know about upcoming changes or improvements to our services. | ||
| > | And if you contact Google, we’ll keep a record of your request in order to help | > | And if you contact Google, we’ll keep a record of your request in order to help | ||
| > | solve any issues you might be facing. | > | solve any issues you might be facing. | ||
| 120 | Protect Google, our users, and the public | 120 | Protect Google, our users, and the public | ||
| 132 | We also built a place for you to review and control information saved in your Go | 132 | We also built a place for you to review and control information saved in your Go | ||
| > | ogle Account. Your Google Account includes: | > | ogle Account. Your Google Account includes: | ||
| 133 | Privacy controls | 133 | Privacy controls | ||
| 134 | Activity Controls | 134 | Activity Controls | ||
| n | 135 | Decide what types of activity you’d like saved in your account. For example, if | n | 135 | Decide what types of activity you’d like saved in your account. For example, if |
| > | you have YouTube History turned on, the videos you watch and the things you sear | > | you have YouTube History turned on, the videos you watch and the things you sear | ||
| > | ch for are saved in your account so you can get better recommendations and remem | > | ch for are saved in your account so you can get better recommendations and remem | ||
| > | ber where you left off. And if you have Web & App Activity turned on, your searc | > | ber where you left off. And if you have Web & App Activity turned on, your searc | ||
| > | hes and activity from other Google services are saved in your account so you can | > | hes and activity from other Google services are saved in your account so you can | ||
| > | get more personalized experiences like faster searches and more helpful app and | > | get more personalized experiences like faster searches and more helpful app and | ||
| > | content recommendations. Web & App Activity also has a subsetting that lets you | > | content recommendations. Web & App Activity also has a subsetting that lets you | ||
| > | control whether information about your activity on other sites, apps, and devic | > | control whether some information about your activity on other sites, apps, and | ||
| > | es that use Google services, such as apps you install and use on Android, is sav | > | devices that use Google services, such as apps you install and use on Android, i | ||
| > | ed in your Google Account and used to improve Google services. | > | s saved in your Google Account and used to improve Google services. | ||
| 136 | Go to Activity Controls | 136 | Go to Activity Controls | ||
| 137 | Ad settings | 137 | Ad settings | ||
| 138 | Manage your preferences about the ads shown to you on Google and on sites and ap | 138 | Manage your preferences about the ads shown to you on Google and on sites and ap | ||
| > | ps that partner with Google to show ads. You can modify your interests, choose w | > | ps that partner with Google to show ads. You can modify your interests, choose w | ||
| > | hether your personal information is used to make ads more relevant to you, and t | > | hether your personal information is used to make ads more relevant to you, and t | ||
| > | urn on or off certain advertising services. | > | urn on or off certain advertising services. | ||
| 309 | You can view and control your Web & App Activity at My Activity. | 309 | You can view and control your Web & App Activity at My Activity. | ||
| 310 | activity on third-party sites and apps that use our services | 310 | activity on third-party sites and apps that use our services | ||
| 311 | Websites and apps that integrate Google services like ads and analytics share in | 311 | Websites and apps that integrate Google services like ads and analytics share in | ||
| > | formation with us. | > | formation with us. | ||
| n | 312 | This information is collected regardless of which browser or browser mode you us | n | 312 | This information is shared regardless of which browser or browser mode you use. |
| > | e. For example, although Incognito mode in Chrome can help keep your browsing pr | > | For example, although Incognito mode in Chrome can help keep your browsing priva | ||
| > | ivate from other people who use your device, third party sites and apps that int | > | te from other people who use your device, third party sites and apps that integr | ||
| > | egrate our services may still share information with Google when you visit them. | > | ate our services still share information with Google when you visit them. | ||
| 313 | You can learn more about some of the ways you can control the information that i | 313 | You can learn more about some of the ways you can control the information that i | ||
| > | s shared when you visit or interact with sites and apps that use Google services | > | s shared when you visit or interact with sites and apps that use Google services | ||
| > | . | > | . | ||
| 314 | ads you’ll find most useful | 314 | ads you’ll find most useful | ||
| 315 | For example, if you watch videos about baking on YouTube, you may see more ads t | 315 | For example, if you watch videos about baking on YouTube, you may see more ads t | ||
| > | hat relate to baking as you browse the web. We also may use your IP address to d | > | hat relate to baking as you browse the web. We also may use your IP address to d | ||
| > | etermine your approximate location, so that we can serve you ads for a nearby pi | > | etermine your approximate location, so that we can serve you ads for a nearby pi | ||
| > | zza delivery service if you search for “pizza.” Learn more about Google ads and | > | zza delivery service if you search for “pizza.” Learn more about Google ads and | ||
| > | why you may see particular ads. | > | why you may see particular ads. | ||
| 341 | make improvements | 341 | make improvements | ||
| 342 | For example, we use cookies to analyze how people interact with our services. An | 342 | For example, we use cookies to analyze how people interact with our services. An | ||
| > | d that analysis can help us build better products. For example, it may help us d | > | d that analysis can help us build better products. For example, it may help us d | ||
| > | iscover that it’s taking people too long to complete a certain task or that they | > | iscover that it’s taking people too long to complete a certain task or that they | ||
| > | have trouble finishing steps at all. We can then redesign that feature and impr | > | have trouble finishing steps at all. We can then redesign that feature and impr | ||
| > | ove the product for everyone. | > | ove the product for everyone. | ||
| 343 | may link information | 343 | may link information | ||
| t | 344 | Google Analytics relies on first-party cookies, which means the cookies are set | t | 344 | For example, a customer may want to use its Google Analytics data to create more |
| > | by the Google Analytics customer. Using our systems, data generated through Goog | > | relevant ads, or to further analyze its traffic. Using our systems, data genera | ||
| > | le Analytics can be linked by the Google Analytics customer and by Google to thi | > | ted through Google Analytics can be linked by the Google Analytics customer and | ||
| > | rd-party cookies that are related to visits to other websites. For example, an a | > | by Google to cookies and other technologies that are related to visits to other | ||
| > | dvertiser may want to use its Google Analytics data to create more relevant ads, | > | websites and apps. Learn more | ||
| > | or to further analyze its traffic. Learn more | ||||
| 345 | our users | 345 | our users | ||
| 346 | For example, to prevent abuse and increase transparency and accountability over | 346 | For example, to prevent abuse and increase transparency and accountability over | ||
| > | our online content moderation practices, Google shares data about requests for r | > | our online content moderation practices, Google shares data about requests for r | ||
| > | emoval of content from our services with Lumen, which collects and analyzes thes | > | emoval of content from our services with Lumen, which collects and analyzes thes | ||
| > | e requests to facilitate research to help Internet users understand their rights | > | e requests to facilitate research to help Internet users understand their rights | ||
| > | . Learn more. | > | . Learn more. | ||
| 347 | partner with Google | 347 | partner with Google | ||
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