This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a data retention and usage framework that ties continued service operation to participation in model training activities, creating an operational dependency between account settings and AI development practices.
The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →The updated privacy notice now discloses that Gemini can use data from connected Google apps and imported memory or chats from other AI platforms to personalize your experience and to improve services, including training generative AI models. This data is treated similarly to other Gemini activity. You can manage or delete your imported activity anytime through the Activity controls.
View change record →The updated privacy notice no longer discloses how Google Gemini uses data from connected Google apps to personalize user experience. Previously, the policy explained eligibility requirements and the opt-in process for this personalization feature. The removal means users no longer have a documented disclosure of this data practice in the privacy notice itself, though the operational status of the Connected Apps feature and whether it remains available is not clarified by this change.
View change record →Users operating under this provision authorize the collection and use of their conversational interactions for AI model development purposes when the Gemini Apps Activity setting is enabled. The terms condition data retention and model training use on the active state of this setting.
How other platforms handle this
We may use aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for any purpose, including sharing it with partners, advertisers, and other third parties. This information is not subject to the restrictions in this Privacy Policy.
We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.
We may use personal information to send you marketing communications about Visa products, services, and offers that may interest you, to personalize your experience with us, and to provide you with targeted advertising. You may opt out of receiving marketing communications from us at any time.
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"When Gemini Apps Activity is turned on, your conversations with Gemini are saved to your Google Account and used to improve Google's AI models. Google uses this data — including the prompts you submit and the responses Gemini generates — to train, develop, and improve Google's AI models and related products and services.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The clause establishes a data retention and usage framework that ties continued service operation to participation in model training activities, creating an operational dependency between account settings and AI development practices.
Users operating under this provision authorize the collection and use of their conversational interactions for AI model development purposes when the Gemini Apps Activity setting is enabled. The terms condition data retention and model training use on the active state of this setting.
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