Google Gemini updated its privacy notice on April 30, 2026 to clarify its Memory feature and expand the scope of personalization practices. The updated language now lists Memory alongside Voice Match as a feature that relies on user consent. Additionally, the terms changed to state that Gemini can personalize experience based on chat history globally, whereas the prior version restricted this to users outside the European Economic Area, Switzerland, and the UK. The removal of a sentence requiring Activity to remain enabled for the Memory feature represents a change to how the personalization mechanism operates.
Consumers: Google can now use your past Gemini conversations to personalize your experience regardless of where you live.
Consumers: The policy no longer explicitly states that you must keep Activity enabled to use Memory, though controls remain available.
The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
→ Review the updated Memory feature controls to understand how to turn Memory on or off in Gemini settings.
→ If you are an EEA, UK, or Swiss user who previously relied on geographic exclusion from personalization, assess whether the expanded global scope affects your privacy preferences.
ConductAtlas has recorded 2 material changes to this document over 34 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Removed geographic restriction; now applies globally instead of only outside EEA, Switzerland, and UK.
Explicitly added Memory to list of features requiring user consent alongside Voice Match.
Removed prior language stating Activity must remain on to use Memory feature.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change broadens the geographic scope of personalization practices from a restricted set of jurisdictions to all users globally. Previously, users in the EEA, Switzerland, and UK were excluded from personalization based on chat history. …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001497.
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