Google updated its Gemini Apps Privacy Notice to clarify the geographic scope of personalization features and expand consent language to explicitly include the Memory feature. The previous version stated that personalization applied only outside the European Economic Area, Switzerland, and the UK; the updated version removes this geographic limitation and states that Gemini can personalize experience globally by referencing chats. The consent section now lists Memory alongside Voice Match as a feature requiring user consent, and the document changed how users control the Memory feature from a direct statement to a link for instructions.
Consumers: You must affirmatively agree to let Google use the Memory feature to personalize your Gemini experience.
Consumers: Users in Europe, the UK, and Switzerland are now subject to chat-based personalization unless they opt out, whereas previously they were excluded.
Consumers: The document no longer explicitly states that Activity must remain on to use Memory; instead it directs users to settings documentation.
The updated privacy notice expands the geographic scope of personalization based on your Gemini chat history. Previously, users in the European Economic Area, Switzerland, and the UK were excluded from this personalization; the revised language removes that geographic carve-out and states that Gemini can now personalize your experience globally by referencing your chats. The notice also explicitly identifies Memory as a feature requiring your consent, alongside Voice Match. You can control the Memory feature by accessing the settings link provided in the updated notice.
→ Review your Memory settings in Gemini to confirm whether you want to enable or disable chat-based personalization.
→ If you are in the EU, UK, or Switzerland, note that personalization based on your chat history now applies globally; you can disable Memory in your Gemini settings if you prefer not to participate.
This is the 2nd significant Data Collection Expansion change Google Gemini has made since ConductAtlas began monitoring.
ConductAtlas has recorded 2 material changes to this document over 34 days of monitoring (since March 2026). An additional minor or cosmetic changes were excluded.
Removed exclusion for EEA, UK, and Switzerland; personalization now applies globally.
Memory explicitly listed as a feature requiring user consent, alongside Voice Match.
Changed from explicit statement that Activity must remain on to a link directing users to settings documentation.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
Google removed the geographic limitation that previously excluded EEA, UK, and Swiss users from chat-based personalization. The updated language now applies Memory-based personalization globally and explicitly lists Memory as a consent-required feature. This change may …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-X-001497.
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