“It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause extends publisher liability beyond their own direct actions to encompass the conduct of third-party ad networks and affiliates, meaning publishers can be held responsible for others' policy violations.
Interpretive note: The phrase 'such methods' is a reference to prohibited methods defined elsewhere in the policy document that are not included in this excerpt. The canonical claim uses 'prohibited methods' as a faithful paraphrase of that referential term without specifying what those methods are, since the excerpt does not enumerate them.
Publishers bear responsibility for the traffic methods used by their ad networks and affiliates, not only for their own direct conduct.
How other platforms handle this
PlanetScale will have no liability if the alleged infringement is based on: (i) combination of the Product with other products, data or business process not developed and/or provided by PlanetScale
The Credit Karma Parties reserve the right, at their own expense, to assume the exclusive defense and control of any matter subject to indemnification by you
The Indemnifying Party will have the sole right to conduct the defense of any Claim for which the Indemnifying Party is responsible hereunder, provided that the Indemnifying Party may not settle any Claim without the Indemnified Party's prior written approval unless...
"It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.Excerpt from Google Ads's Google AdSense Program Policies
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The clause extends publisher liability beyond their own direct actions to encompass the conduct of third-party ad networks and affiliates, meaning publishers can be held responsible for others' policy violations.
Publishers bear responsibility for the traffic methods used by their ad networks and affiliates, not only for their own direct conduct.
ConductAtlas has identified this type of provision across 225 platforms. See the full comparison.
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