Google Ads · Google AdSense Program Policies · View original document ↗

Ad Code Modification Must Not Inflate Performance

High severity High confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause defines the boundary of permissible code modification, meaning any modification that inflates performance or harms advertisers falls outside permitted use and risks enforcement action.

Consumer impact (what this means for users)

Publishers have a conditional right to modify ad code; modifications that artificially inflate performance or harm advertisers are not permitted.

How other platforms handle this

McDonald's Medium

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Robinhood Medium

if you do choose to upload your photograph to our Service, please note that all images must adhere to our App Use Standards which you are required to comply with to use any of the Robinhood Services.

Segment Medium

You will comply with the applicable Partner Program guides and policies available at https://www.twilio.com/legal/partner-program-policies

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▸ View Original Clause Language DOCUMENT RECORD
"
Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers.

— Excerpt from Google Ads's Google AdSense Program Policies

Provision details

Document information
Document
Google AdSense Program Policies
Entity
Google Ads
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
July 9, 2026
Record ID
CA-P-069927
Document ID
CA-D-00860
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
83df51c2b26e7b802dbad925ec629a1e5f0b2a12cebddc305316c1f8f8a64eb3
Analysis generated
May 20, 2026 13:01 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google Ads
Document: Google AdSense Program Policies
Record ID: CA-P-069927
Captured: 2026-05-20 13:01:59 UTC
SHA-256: 83df51c2b26e7b80…
URL: https://conductatlas.com/platform/google-ads/google-adsense-program-policies/provision/CA-P-069927/ad-code-modification-must-not-inflate-performance/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Google Ads's Ad Code Modification Must Not Inflate Performance clause do?

The clause defines the boundary of permissible code modification, meaning any modification that inflates performance or harms advertisers falls outside permitted use and risks enforcement action.

How does this clause affect you?

Publishers have a conditional right to modify ad code; modifications that artificially inflate performance or harm advertisers are not permitted.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with Google Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.