“Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers.”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause defines the boundary of permissible code modification, meaning any modification that inflates performance or harms advertisers falls outside permitted use and risks enforcement action.
Publishers have a conditional right to modify ad code; modifications that artificially inflate performance or harm advertisers are not permitted.
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"Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers.Excerpt from Google Ads's Google AdSense Program Policies
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The clause defines the boundary of permissible code modification, meaning any modification that inflates performance or harms advertisers falls outside permitted use and risks enforcement action.
Publishers have a conditional right to modify ad code; modifications that artificially inflate performance or harm advertisers are not permitted.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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