“Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause prevents publishers from artificially driving click activity through solicitation, which would inflate click metrics and misrepresent genuine user interest to advertisers.
Interpretive note: The excerpt lacks an explicit subject and verb of prohibition; it reads as a list item. The prohibition is inferred from the policy document context. Confidence remains high given that context.
Users will not be solicited by AdSense publishers to click on ads through encouraging language or calls to action.
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you will not interfere with a third party's use and enjoyment of the Websites and Platforms
Using the Services to send unsolicited communications, promotions, or advertisements, including spam and robocalls.
We kindly request you do not disclose certain Data, such as passwords, credit card numbers, PINs or other confidential data during your use of our Services.
"Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.Excerpt from Google Ads's Google AdSense Program Policies
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The clause prevents publishers from artificially driving click activity through solicitation, which would inflate click metrics and misrepresent genuine user interest to advertisers.
Users will not be solicited by AdSense publishers to click on ads through encouraging language or calls to action.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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