Google Ads · Google AdSense Program Policies · View original document ↗

Prohibition on Artificial Click and Impression Inflation

High severity High confidence Explicitdocumentlanguage Common · 285 of 352 platforms
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This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause covers all methods of artificial traffic generation under a single strict prohibition, and the non-exhaustive list signals that novel methods are also prohibited.

Consumer impact (what this means for users)

Advertisers and the ad ecosystem are protected because publishers may not use any technique to inflate click or impression counts on Google ads.

How other platforms handle this

NVIDIA NIM Medium

Customer may not indicate that a product or service developed with the Software is sponsored or endorsed by NVIDIA unless expressly authorized in writing by NVIDIA.

Glassdoor Medium

Send messages in violation of the USA CAN-SPAM Act or any other applicable anti-spam law.

Stability AI Medium

You may not...engage in any other conduct that restricts any person from using our Services, or that we reasonably believe exposes us...to any liability, damages, or harm, including reputational harm.

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▸ View Original Clause Language DOCUMENT RECORD
"
Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software.

— Excerpt from Google Ads's Google AdSense Program Policies

Provision details

Document information
Document
Google AdSense Program Policies
Entity
Google Ads
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
July 9, 2026
Record ID
CA-P-069913
Document ID
CA-D-00860
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
83df51c2b26e7b802dbad925ec629a1e5f0b2a12cebddc305316c1f8f8a64eb3
Analysis generated
May 20, 2026 13:01 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google Ads
Document: Google AdSense Program Policies
Record ID: CA-P-069913
Captured: 2026-05-20 13:01:59 UTC
SHA-256: 83df51c2b26e7b80…
URL: https://conductatlas.com/platform/google-ads/google-adsense-program-policies/provision/CA-P-069913/prohibition-on-artificial-click-and-impression-inflation/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Google Ads's Prohibition on Artificial Click and Impression Inflation clause do?

The clause covers all methods of artificial traffic generation under a single strict prohibition, and the non-exhaustive list signals that novel methods are also prohibited.

How does this clause affect you?

Advertisers and the ad ecosystem are protected because publishers may not use any technique to inflate click or impression counts on Google ads.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 285 platforms. See the full comparison.

Is ConductAtlas affiliated with Google Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.