Provision record
Dun & Bradstreet · D&B Terms of Use · View original document ↗

Perpetual Content License Including Name and Likeness

Medium severity Medium confidence Explicit document language Common · 262 of 352 platforms
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Document Record

What it is

When you post anything on D&B's site, you give the company a permanent, free, worldwide right to use, modify, display, and republish that content, including associating your name with it.

This analysis describes what Dun & Bradstreet's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This license does not expire and covers a wide range of uses, including incorporating your content and name into other works, which may have implications for individuals and businesses that post business information, commentary, or other material on D&B's platforms.

Interpretive note: The phrase 'to the extent lawfully permissible' introduces jurisdictional variability, and the enforceability of the name and likeness component depends on applicable state right-of-publicity law.

Clause Stability Stable

0
Changes
3
Months Monitored
May 7, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 1689 other provisions on other platforms.

Consumer impact (what this means for users)

Any content you post on D&B's site, along with your name, can be used by D&B permanently and globally without additional compensation or permission; this applies to business reviews, comments, or any other user-generated material submitted through the site.

How other platforms handle this

Mailchimp Medium

we may closely review accounts that offer the following services, products, or content: Online trading, day trading tips, and stock market related content

Leonardo AI Medium

Paid Subscribers can select whether Content is public or private.

Tinder Medium

If Your Content is prohibited under the laws of any jurisdiction where our Services are available, we may remove it even if it is not illegal in your location.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
By posting your content you are granting Dun & Bradstreet, to the extent lawfully permissible, a non-exclusive, royalty-free, perpetual, and worldwide license to use your content and your association to such content in connection with the operation of the Services, including, without limitation, the license rights to copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, modify, delete, translate and reformat your content, and/or to incorporate such content and your association with such content into a collective work, which may include name and likeness.

Excerpt from Dun & Bradstreet's D&B Terms of Use

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 lawful basis requirements and Articles 13 and 14 disclosure obligations where the content includes personal data of EU residents, as the perpetual license may constitute ongoing processing …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Provision details

Document information
Document
D&B Terms of Use
Entity
Dun & Bradstreet
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005385
Document ID
CA-D-00721
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
abc8db70fa24c9ad38a827e89bfea22df9377d77e7dec7fde906b2f3fef72549
Analysis generated
May 7, 2026 19:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Dun & Bradstreet
Document: D&B Terms of Use
Record ID: CA-P-005385
Captured: 2026-05-07 19:09:58 UTC
SHA-256: abc8db70fa24c9ad…
URL: https://conductatlas.com/platform/dun-bradstreet/db-terms-of-use/provision/CA-P-005385/perpetual-content-license-including-name-and-likeness/
Accessed: Aug. 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Dun & Bradstreet's Perpetual Content License Including Name and Likeness clause do?

This license does not expire and covers a wide range of uses, including incorporating your content and name into other works, which may have implications for individuals and businesses that post business information, commentary, or other material on D&B's platforms.

How does this clause affect you?

Any content you post on D&B's site, along with your name, can be used by D&B permanently and globally without additional compensation or permission; this applies to business reviews, comments, or any other user-generated material submitted through the site.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 262 platforms. See the full comparison.

Is ConductAtlas affiliated with Dun & Bradstreet?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Dun & Bradstreet.