Dun & Bradstreet · D&B Terms of Use · View original document ↗

Perpetual Content License Including Name and Likeness

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Document Record

What it is

When you post anything on D&B's site, you give the company a permanent, free, worldwide right to use, modify, display, and republish that content, including associating your name with it.

This analysis describes what Dun & Bradstreet's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This license does not expire and covers a wide range of uses, including incorporating your content and name into other works, which may have implications for individuals and businesses that post business information, commentary, or other material on D&B's platforms.

Interpretive note: The phrase 'to the extent lawfully permissible' introduces jurisdictional variability, and the enforceability of the name and likeness component depends on applicable state right-of-publicity law.

Consumer impact (what this means for users)

Any content you post on D&B's site, along with your name, can be used by D&B permanently and globally without additional compensation or permission; this applies to business reviews, comments, or any other user-generated material submitted through the site.

How other platforms handle this

FanDuel Medium

With respect to User Content you submit or otherwise make available on or to the Service, you grant FanDuel an irrevocable, fully sub-licensable, perpetual, world-wide, royalty-free, non-exclusive license to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform and publicly...

Duolingo Medium

By making available any User Content through the Service, you hereby grant to Duolingo a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, publicly display, publicly perform, transmit, stream, ...

Noom Medium

By submitting, posting, or displaying content on or through the Services, you grant Noom a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display, and distribute such content in any and all media or di...

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▸ View Original Clause Language DOCUMENT RECORD
"
By posting your content you are granting Dun & Bradstreet, to the extent lawfully permissible, a non-exclusive, royalty-free, perpetual, and worldwide license to use your content and your association to such content in connection with the operation of the Services, including, without limitation, the license rights to copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, modify, delete, translate and reformat your content, and/or to incorporate such content and your association with such content into a collective work, which may include name and likeness.

— Excerpt from Dun & Bradstreet's D&B Terms of Use

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 lawful basis requirements and Articles 13 and 14 disclosure obligations where the content includes personal data of EU residents, as the perpetual license may constitute ongoing processing that requires a valid and sustained legal basis beyond initial consent. The FTC's consumer protection authority under Section 5 of the FTC Act is relevant where the breadth of the license may not be adequately disclosed to average users, creating potential unfairness or deception exposure. State right-of-publicity laws in California, New York, and other jurisdictions may constrain the name and likeness component of this license, particularly for individual consumers rather than business representatives. GOVERNANCE EXPOSURE: Medium. The license is broad in scope but qualified by the phrase 'to the extent lawfully permissible,' which introduces a self-limiting mechanism. However, the inclusion of name and likeness rights alongside content rights conflates intellectual property licensing with publicity rights, which are treated differently under state law; this creates operational ambiguity about what D&B can actually exercise under the license in jurisdictions with strong right-of-publicity statutes. JURISDICTION FLAGS: California Civil Code Section 3344 and New York Civil Rights Law Sections 50 and 51 restrict commercial use of name and likeness without explicit consent, which may limit D&B's exercise of this license for California and New York individuals. EU and UK GDPR require ongoing lawful basis for personal data processing, meaning the perpetual nature of the license may be legally constrained by data subject rights including the right to erasure under GDPR Article 17. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers whose employees post content in the course of their employment should assess whether this license creates unintended IP or publicity rights assignments to D&B. Procurement teams should consider whether employee use of D&B's public website, as distinct from product agreements, triggers obligations that require internal policy updates or user guidance. COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether user-facing disclosures at the point of content submission adequately communicate the scope and permanence of this license, particularly for EU users where GDPR transparency requirements apply. Organizations should also assess whether their data mapping and processing records account for content submitted to D&B's site as a downstream data sharing event.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive practices, including inadequately disclosed content licensing terms that may not meet reasonable consumer expectations
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Provision details

Document information
Document
D&B Terms of Use
Entity
Dun & Bradstreet
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005385
Document ID
CA-D-00721
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
abc8db70fa24c9ad38a827e89bfea22df9377d77e7dec7fde906b2f3fef72549
Analysis generated
May 7, 2026 19:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Dun & Bradstreet
Document: D&B Terms of Use
Record ID: CA-P-005385
Captured: 2026-05-07 19:09:58 UTC
SHA-256: abc8db70fa24c9ad…
URL: https://conductatlas.com/platform/dun-bradstreet/db-terms-of-use/perpetual-content-license-including-name-and-likeness/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Dun & Bradstreet's Perpetual Content License Including Name and Likeness clause do?

This license does not expire and covers a wide range of uses, including incorporating your content and name into other works, which may have implications for individuals and businesses that post business information, commentary, or other material on D&B's platforms.

How does this clause affect you?

Any content you post on D&B's site, along with your name, can be used by D&B permanently and globally without additional compensation or permission; this applies to business reviews, comments, or any other user-generated material submitted through the site.

Is ConductAtlas affiliated with Dun & Bradstreet?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Dun & Bradstreet.