When you post anything on D&B's site, you give the company a permanent, free, worldwide right to use, modify, display, and republish that content, including associating your name with it.
This analysis describes what Dun & Bradstreet's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This license does not expire and covers a wide range of uses, including incorporating your content and name into other works, which may have implications for individuals and businesses that post business information, commentary, or other material on D&B's platforms.
Interpretive note: The phrase 'to the extent lawfully permissible' introduces jurisdictional variability, and the enforceability of the name and likeness component depends on applicable state right-of-publicity law.
The updated Terms of Use no longer include explicit language describing cookie preferences, consent options (Agree and Proceed, Required Only, Manage Choices), or chat functionality data collection requirements. Previously, the document stated that users could manage cookies or enable chat functionality through specific settings. This removal means users navigating the website will not find these disclosures in the Terms of Use itself, though cookie and chat functionality may continue to operate according to the Cookie Policy, which remains referenced separately.
View change record →Any content you post on D&B's site, along with your name, can be used by D&B permanently and globally without additional compensation or permission; this applies to business reviews, comments, or any other user-generated material submitted through the site.
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"By posting your content you are granting Dun & Bradstreet, to the extent lawfully permissible, a non-exclusive, royalty-free, perpetual, and worldwide license to use your content and your association to such content in connection with the operation of the Services, including, without limitation, the license rights to copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, modify, delete, translate and reformat your content, and/or to incorporate such content and your association with such content into a collective work, which may include name and likeness.— Excerpt from Dun & Bradstreet's D&B Terms of Use
REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 lawful basis requirements and Articles 13 and 14 disclosure obligations where the content includes personal data of EU residents, as the perpetual license may constitute ongoing processing that requires a valid and sustained legal basis beyond initial consent. The FTC's consumer protection authority under Section 5 of the FTC Act is relevant where the breadth of the license may not be adequately disclosed to average users, creating potential unfairness or deception exposure. State right-of-publicity laws in California, New York, and other jurisdictions may constrain the name and likeness component of this license, particularly for individual consumers rather than business representatives. GOVERNANCE EXPOSURE: Medium. The license is broad in scope but qualified by the phrase 'to the extent lawfully permissible,' which introduces a self-limiting mechanism. However, the inclusion of name and likeness rights alongside content rights conflates intellectual property licensing with publicity rights, which are treated differently under state law; this creates operational ambiguity about what D&B can actually exercise under the license in jurisdictions with strong right-of-publicity statutes. JURISDICTION FLAGS: California Civil Code Section 3344 and New York Civil Rights Law Sections 50 and 51 restrict commercial use of name and likeness without explicit consent, which may limit D&B's exercise of this license for California and New York individuals. EU and UK GDPR require ongoing lawful basis for personal data processing, meaning the perpetual nature of the license may be legally constrained by data subject rights including the right to erasure under GDPR Article 17. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers whose employees post content in the course of their employment should assess whether this license creates unintended IP or publicity rights assignments to D&B. Procurement teams should consider whether employee use of D&B's public website, as distinct from product agreements, triggers obligations that require internal policy updates or user guidance. COMPLIANCE CONSIDERATIONS: Compliance teams should evaluate whether user-facing disclosures at the point of content submission adequately communicate the scope and permanence of this license, particularly for EU users where GDPR transparency requirements apply. Organizations should also assess whether their data mapping and processing records account for content submitted to D&B's site as a downstream data sharing event.
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This license does not expire and covers a wide range of uses, including incorporating your content and name into other works, which may have implications for individuals and businesses that post business information, commentary, or other material on D&B's platforms.
Any content you post on D&B's site, along with your name, can be used by D&B permanently and globally without additional compensation or permission; this applies to business reviews, comments, or any other user-generated material submitted through the site.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Dun & Bradstreet.