What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://privacychoices.thewaltdisneycompany.com/', 'difficulty': 'MODERATE', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': 'Visit https://privacychoices.thewaltdisneycompany.com/ and select the option to opt out of the sale or sharing of your personal information for targeted advertising purposes.', 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has authority under Section 5 of the FTC Act to investigate deceptive or unfair practices in behavioral advertising data sharing, including inadequate disclosure of third-party data sharing for advertising purposes.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'California residents can file CPRA complaints regarding opt-out failures for targeted advertising data sharing with the California Attorney General or the California Privacy Protection Agency.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Targeted Advertising Data Use and Third-Party Sharing clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Targeted Advertising Data Use and Third-Party Sharing — Disney+

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What it is

Disney uses your personal information — including viewing history, device data, and behavioral data — to serve you targeted advertisements and shares this data with third-party advertising partners and analytics providers.

Consumer impact (what this means for users)

Your Disney+ viewing history, device identifiers, and behavioral data are shared with third-party advertisers and analytics platforms, which means companies outside Disney can use your personal information to serve you targeted ads across the internet.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Visit https://privacychoices.thewaltdisneycompany.com/ and select the option to opt out of the sale or sharing of your personal information for targeted advertising purposes.

Cross-platform context

See how other platforms handle Targeted Advertising Data Use and Third-Party Sharing and similar clauses.

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Why it matters (compliance & risk perspective)

Sharing your personal data with external advertising and analytics companies for targeted advertising purposes may constitute a 'sale' or 'sharing' of personal information under California law, entitling you to opt out, and may require explicit consent under GDPR.

View original clause language

We collect two basic types of information – personal information (as defined in this policy) and anonymous information (as defined in this policy) – and we may use personal and anonymous information to create a third type of information, aggregate information (also defined in this policy).

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sale or sharing of personal information for cross-context behavioral advertising), CPRA §1798.135 (requirement to honor Global Privacy Control), and CCPA §1798.100 (right to know), enforced by the California Privacy Protection Agency and California AG. Under GDPR Art. 6(1)(a) and Recital 47, processing for direct marketing requires a lawful basis, and behavioral advertising based on profiling requires explicit consent or a legitimate interests assessment that survives balancing. The ePrivacy Directive (and upcoming ePrivacy Regulation) governs cookie-based advertising tracking for EU/EEA users. (2)

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Applicable agencies

FTC

The FTC has authority under Section 5 of the FTC Act to investigate deceptive or unfair practices in behavioral advertising data sharing, including inadequate disclosure of third-party data sharing for advertising purposes.
File a complaint →
State AG

California residents can file CPRA complaints regarding opt-out failures for targeted advertising data sharing with the California Attorney General or the California Privacy Protection Agency.
File a complaint →

Provision details

Document information

Document

Disney+ Privacy Policy

Entity

Disney+

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003354

Document ID

CA-D-00082

Evidence Provenance

Source URL

https://www.disneyplus.com/legal/privacy-policy

Wayback Machine

View archived versions →

SHA-256

4f1f2a11a74a794c334528c41797e6e7f43e12c1fd0ba95f008d7b0189989ec1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Disney+ | Document: Disney+ Privacy Policy | Record: CA-P-003354
Captured: 2026-04-27 12:06:39 UTC | SHA-256: 4f1f2a11a74a794c…
URL: https://conductatlas.com/platform/disney/disney-privacy-policy/targeted-advertising-data-use-and-third-party-sharing/
Accessed: May 2, 2026

Classification

Severity

High

Targeted Advertising Data Use and Third-Party Sharing