Disney may share your personal information with advertisers and ad networks so they can target ads to you on other websites and apps, and in some US states this counts as 'selling' your data, giving you the right to opt out.
This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your Disney account data, including what you watch, your demographics, and inferred interests, may follow you around the internet through targeted advertising on third-party platforms unless you actively opt out.
Viewing data, device identifiers, and inferred interests collected through Disney+ and other services may be shared with third-party advertisers for cross-platform ad targeting; California residents and users in other states with applicable privacy laws can opt out of this sharing through Disney's Privacy Rights Center.
How other platforms handle this
When you ask us to open an Account, we or someone acting for us will ask for information about you and where the money you will put in your Account comes from. We do this for a number of reasons, including to check your credit score and identity, and to meet our legal and regulatory requirements. Ou...
We may share your personal information with third parties, including service providers, financial institutions, regulatory authorities, and fraud prevention agencies, where necessary to provide our services, comply with legal obligations, or protect against fraud and financial crime.
We share your personal data with your consent or as necessary to complete any transaction or provide any product you have requested or authorized. We also share data with Microsoft-controlled affiliates and subsidiaries; with vendors or agents working on our behalf for the purposes described in this...
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"We may share your personal information with third-party advertising companies, advertising networks and other business partners for their own marketing and advertising purposes, including to advertise on third-party websites and apps. In some jurisdictions, this sharing may be considered a 'sale' or 'sharing' of personal information as defined under applicable privacy laws. If you would like to opt out of this activity, please visit our Privacy Rights Center.— Excerpt from Disney+'s Disney Privacy Policy
REGULATORY LANDSCAPE: This provision directly engages CCPA and CPRA, which define 'sale' and 'sharing' broadly to include disclosure of personal information to third parties for cross-context behavioral advertising, even without monetary exchange. The California Privacy Protection Agency (CPPA) and California Attorney General hold enforcement authority. For EU/EEA users, sharing personal data with third-party advertisers requires a valid GDPR lawful basis, and where consent is the basis, it must meet GDPR's specific requirements. The FTC's enforcement posture on cross-context behavioral advertising is also relevant. GOVERNANCE EXPOSURE: High. The policy's disclosure that data sharing with third-party advertisers may constitute a 'sale' or 'sharing' under applicable law creates affirmative opt-out obligations under CPRA and similar state laws. Failure to provide a functioning, universally applied opt-out mechanism is a documented enforcement focus of the CPPA and state AGs. JURISDICTION FLAGS: California residents have the strongest protections under CPRA, including the right to opt out of both sale and sharing for cross-context behavioral advertising. Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws grant similar rights. EU/EEA users are protected by GDPR's consent requirements for non-essential cookies and third-party data sharing. UK users are subject to UK GDPR and PECR. CONTRACT AND VENDOR IMPLICATIONS: All third-party advertising partners receiving personal information under this provision should be subject to data processing agreements or, where they are independent controllers, appropriate disclosures. Procurement teams should verify that advertising technology vendors are listed in Disney's vendor disclosure and that contractual protections align with applicable law requirements. COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the opt-out mechanism for sale and sharing is technically functional across all Disney-operated services, whether Global Privacy Control (GPC) signals are honored as required under CPRA, and whether EU cookie consent banners satisfy GDPR requirements for consent to third-party advertising cookies. Data flow maps should document all third-party advertising recipients.
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Your Disney account data, including what you watch, your demographics, and inferred interests, may follow you around the internet through targeted advertising on third-party platforms unless you actively opt out.
Viewing data, device identifiers, and inferred interests collected through Disney+ and other services may be shared with third-party advertisers for cross-platform ad targeting; California residents and users in other states with applicable privacy laws can opt out of this sharing through Disney's Privacy Rights Center.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.