Disney may share your personal information with advertisers and ad networks so they can target ads to you on other websites and apps, and in some US states this counts as 'selling' your data, giving you the right to opt out.
This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your Disney account data, including what you watch, your demographics, and inferred interests, may follow you around the internet through targeted advertising on third-party platforms unless you actively opt out.
Viewing data, device identifiers, and inferred interests collected through Disney+ and other services may be shared with third-party advertisers for cross-platform ad targeting; California residents and users in other states with applicable privacy laws can opt out of this sharing through Disney's Privacy Rights Center.
How other platforms handle this
By using the Services, you authorize Affirm to share your information, including personal information and information related to your transactions and use of the Services, with merchants, service providers, and other third parties as further described in our Privacy Policy.
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
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"We may share your personal information with third-party advertising companies, advertising networks and other business partners for their own marketing and advertising purposes, including to advertise on third-party websites and apps. In some jurisdictions, this sharing may be considered a 'sale' or 'sharing' of personal information as defined under applicable privacy laws. If you would like to opt out of this activity, please visit our Privacy Rights Center.— Excerpt from Disney+'s Disney Privacy Policy
REGULATORY LANDSCAPE: This provision directly engages CCPA and CPRA, which define 'sale' and 'sharing' broadly to include disclosure of personal information to third parties for cross-context behavioral advertising, even without monetary exchange. The California Privacy Protection Agency (CPPA) and California Attorney General hold enforcement authority. For EU/EEA users, sharing personal data with third-party advertisers requires a valid GDPR lawful basis, and where consent is the basis, it must meet GDPR's specific requirements. The FTC's enforcement posture on cross-context behavioral advertising is also relevant. GOVERNANCE EXPOSURE: High. The policy's disclosure that data sharing with third-party advertisers may constitute a 'sale' or 'sharing' under applicable law creates affirmative opt-out obligations under CPRA and similar state laws. Failure to provide a functioning, universally applied opt-out mechanism is a documented enforcement focus of the CPPA and state AGs. JURISDICTION FLAGS: California residents have the strongest protections under CPRA, including the right to opt out of both sale and sharing for cross-context behavioral advertising. Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws grant similar rights. EU/EEA users are protected by GDPR's consent requirements for non-essential cookies and third-party data sharing. UK users are subject to UK GDPR and PECR. CONTRACT AND VENDOR IMPLICATIONS: All third-party advertising partners receiving personal information under this provision should be subject to data processing agreements or, where they are independent controllers, appropriate disclosures. Procurement teams should verify that advertising technology vendors are listed in Disney's vendor disclosure and that contractual protections align with applicable law requirements. COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the opt-out mechanism for sale and sharing is technically functional across all Disney-operated services, whether Global Privacy Control (GPC) signals are honored as required under CPRA, and whether EU cookie consent banners satisfy GDPR requirements for consent to third-party advertising cookies. Data flow maps should document all third-party advertising recipients.
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Your Disney account data, including what you watch, your demographics, and inferred interests, may follow you around the internet through targeted advertising on third-party platforms unless you actively opt out.
Viewing data, device identifiers, and inferred interests collected through Disney+ and other services may be shared with third-party advertisers for cross-platform ad targeting; California residents and users in other states with applicable privacy laws can opt out of this sharing through Disney's Privacy Rights Center.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.