Disney+ · Disney Privacy Policy · View original document ↗

Targeted Advertising and Data Sharing with Third Parties

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Document Record

What it is

Disney may share your personal information with advertisers and ad networks so they can target ads to you on other websites and apps, and in some US states this counts as 'selling' your data, giving you the right to opt out.

This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your Disney account data, including what you watch, your demographics, and inferred interests, may follow you around the internet through targeted advertising on third-party platforms unless you actively opt out.

Consumer impact (what this means for users)

Viewing data, device identifiers, and inferred interests collected through Disney+ and other services may be shared with third-party advertisers for cross-platform ad targeting; California residents and users in other states with applicable privacy laws can opt out of this sharing through Disney's Privacy Rights Center.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit the Disney 'Do Not Sell or Share My Personal Information' page, select your region, and complete the opt-out form to restrict sharing of your personal data with third-party advertisers.

How other platforms handle this

Affirm Medium

By using the Services, you authorize Affirm to share your information, including personal information and information related to your transactions and use of the Services, with merchants, service providers, and other third parties as further described in our Privacy Policy.

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Adobe Medium

Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may share your personal information with third-party advertising companies, advertising networks and other business partners for their own marketing and advertising purposes, including to advertise on third-party websites and apps. In some jurisdictions, this sharing may be considered a 'sale' or 'sharing' of personal information as defined under applicable privacy laws. If you would like to opt out of this activity, please visit our Privacy Rights Center.

— Excerpt from Disney+'s Disney Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: This provision directly engages CCPA and CPRA, which define 'sale' and 'sharing' broadly to include disclosure of personal information to third parties for cross-context behavioral advertising, even without monetary exchange. The California Privacy Protection Agency (CPPA) and California Attorney General hold enforcement authority. For EU/EEA users, sharing personal data with third-party advertisers requires a valid GDPR lawful basis, and where consent is the basis, it must meet GDPR's specific requirements. The FTC's enforcement posture on cross-context behavioral advertising is also relevant. GOVERNANCE EXPOSURE: High. The policy's disclosure that data sharing with third-party advertisers may constitute a 'sale' or 'sharing' under applicable law creates affirmative opt-out obligations under CPRA and similar state laws. Failure to provide a functioning, universally applied opt-out mechanism is a documented enforcement focus of the CPPA and state AGs. JURISDICTION FLAGS: California residents have the strongest protections under CPRA, including the right to opt out of both sale and sharing for cross-context behavioral advertising. Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws grant similar rights. EU/EEA users are protected by GDPR's consent requirements for non-essential cookies and third-party data sharing. UK users are subject to UK GDPR and PECR. CONTRACT AND VENDOR IMPLICATIONS: All third-party advertising partners receiving personal information under this provision should be subject to data processing agreements or, where they are independent controllers, appropriate disclosures. Procurement teams should verify that advertising technology vendors are listed in Disney's vendor disclosure and that contractual protections align with applicable law requirements. COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the opt-out mechanism for sale and sharing is technically functional across all Disney-operated services, whether Global Privacy Control (GPC) signals are honored as required under CPRA, and whether EU cookie consent banners satisfy GDPR requirements for consent to third-party advertising cookies. Data flow maps should document all third-party advertising recipients.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive data sharing practices and cross-context behavioral advertising involving consumer personal information.
    File a complaint →
  • State AG
    California's CPPA and AG enforce CPRA opt-out and data sharing obligations; other state AGs have similar authority under their respective comprehensive privacy laws.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Disney Privacy Policy
Entity
Disney+
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-009488
Document ID
CA-D-00575
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1cc10681f97c3f090eedf7305d800f793a730ca3d2e27b50833ec244773b34eb
Analysis generated
May 8, 2026 08:25 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Disney+
Document: Disney Privacy Policy
Record ID: CA-P-009488
Captured: 2026-05-08 08:25:00 UTC
SHA-256: 1cc10681f97c3f09…
URL: https://conductatlas.com/platform/disney/disney-privacy-policy/targeted-advertising-and-data-sharing-with-third-parties/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Disney+'s Targeted Advertising and Data Sharing with Third Parties clause do?

Your Disney account data, including what you watch, your demographics, and inferred interests, may follow you around the internet through targeted advertising on third-party platforms unless you actively opt out.

How does this clause affect you?

Viewing data, device identifiers, and inferred interests collected through Disney+ and other services may be shared with third-party advertisers for cross-platform ad targeting; California residents and users in other states with applicable privacy laws can opt out of this sharing through Disney's Privacy Rights Center.

Is ConductAtlas affiliated with Disney+?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.