Disney and third parties use cookies and similar tracking tools on Disney's services to monitor how you use them and to target ads to you both on Disney's own services and on other websites.
This analysis describes what Disney+'s agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party tracking technologies embedded in Disney's services can follow your behavior across the internet, enabling advertising that persists beyond the Disney platform you visited.
Visiting Disney websites or apps may result in third-party tracking cookies being placed on your device, which can track your browsing activity across other sites for advertising purposes; you can manage these preferences through Disney's cookie consent tool or your browser settings.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...
American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.
Monitoring
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"We use cookies, web beacons, pixels, tags, local storage, and other tracking technologies to collect information about your use of our Services and to deliver targeted advertising on our Services and on third-party websites and apps. We may also allow third parties to collect information about you through these tracking technologies on our Services.— Excerpt from Disney+'s Disney Privacy Policy
REGULATORY LANDSCAPE: The use of third-party tracking technologies for advertising engages GDPR and ePrivacy Directive (PECR in the UK) requirements for EU/EEA and UK users, which generally require prior informed consent before placing non-essential cookies. CPRA and state privacy laws treat cross-context behavioral advertising enabled by tracking pixels and beacons as 'sharing' of personal information, requiring an opt-out mechanism. The FTC has indicated that cookie-based tracking for advertising is subject to its unfair or deceptive practices authority. GOVERNANCE EXPOSURE: Medium. The deployment of a third-party consent management platform (OneTrust, as evidenced by the document source) suggests Disney has implemented a consent management framework for EU/EEA and UK users. However, the adequacy of consent banners, the granularity of consent options, and whether consent is obtained before non-essential cookies fire are compliance considerations that require technical auditing rather than policy review alone. JURISDICTION FLAGS: EU/EEA users are protected by GDPR and the ePrivacy Directive; consent must be freely given, specific, informed, and unambiguous before non-essential cookies are placed. UK users are subject to PECR and UK GDPR. California residents have opt-out rights over the 'sharing' enabled by advertising cookies under CPRA. Global Privacy Control (GPC) signals must be honored for California users under CPRA. CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising and analytics vendors with tracking pixels or cookies on Disney's sites should be identified in the cookie notice and governed by appropriate data processing agreements. The cookie consent management platform (OneTrust) should be configured to block non-essential cookies pending consent and to honor GPC signals. COMPLIANCE CONSIDERATIONS: Technical compliance teams should audit whether the OneTrust consent management platform correctly categorizes cookies, fires only essential cookies before consent is obtained, and honors opt-out signals including GPC; verify that the list of third-party cookie vendors is complete and current; and confirm that cookie consent records are maintained for audit purposes as required under GDPR.
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Third-party tracking technologies embedded in Disney's services can follow your behavior across the internet, enabling advertising that persists beyond the Disney platform you visited.
Visiting Disney websites or apps may result in third-party tracking cookies being placed on your device, which can track your browsing activity across other sites for advertising purposes; you can manage these preferences through Disney's cookie consent tool or your browser settings.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Disney+.