Coinbase · Coinbase Privacy Policy · View original document ↗

Marketing Communications and Advertising Data Use

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Coinbase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational basis for Coinbase's direct marketing practices and cross-platform advertising activities, structured within stated regulatory compliance obligations. This defines the scope of permissible marketing data use under the agreement.

Consumer impact (what this means for users)

Users will receive targeted marketing communications through multiple channels (email, SMS, push notifications, in-app messaging) and will encounter Coinbase advertisements on external platforms. The terms apply as written upon continued use of the service, meaning these marketing practices operate by default unless modified through user settings.

How other platforms handle this

Microsoft Azure Medium

Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...

Threads Medium

We use the information we collect to send you ads and other commercial and sponsored content. We use the information we have to deliver our products, including to personalize features and content and make suggestions for you on and off our products. We share information across the Meta Companies.

Visa Medium

We may use personal information to send you marketing communications about Visa products, services, and offers that may interest you, to personalize your experience with us, and to provide you with targeted advertising. You may opt out of receiving marketing communications from us at any time.

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▸ View Original Clause Language DOCUMENT RECORD
"
To provide marketing communications to you. In a manner consistent with our regulatory obligations, we use your information to send you targeted marketing communications through email, mobile, in app and push notifications or by SMS. You may also see ads for our Services when you visit other apps and websites.

— Excerpt from Coinbase's Coinbase Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FCRA
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
GLBA
United States Federal
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Coinbase Privacy Policy
Entity
Coinbase
Document last updated
May 5, 2026
Tracking information
First tracked
April 3, 2026
Last verified
April 4, 2026
Record ID
CA-P-001873
Document ID
CA-D-00048
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e2d4eaa6ef636c27b1f2eeda89403a21fabbd0722c16e0f34e9c2f754985ff07
Analysis generated
April 3, 2026 08:57 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Coinbase
Document: Coinbase Privacy Policy
Record ID: CA-P-001873
Captured: 2026-04-03 08:57:19 UTC
SHA-256: e2d4eaa6ef636c27…
URL: https://conductatlas.com/platform/coinbase/coinbase-privacy-policy/marketing-communications-and-advertising-data-use/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Coinbase's Marketing Communications and Advertising Data Use clause do?

The provision establishes the operational basis for Coinbase's direct marketing practices and cross-platform advertising activities, structured within stated regulatory compliance obligations. This defines the scope of permissible marketing data use under the agreement.

How does this clause affect you?

Users will receive targeted marketing communications through multiple channels (email, SMS, push notifications, in-app messaging) and will encounter Coinbase advertisements on external platforms. The terms apply as written upon continued use of the service, meaning these marketing practices operate by default unless modified through user settings.

Is ConductAtlas affiliated with Coinbase?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Coinbase.