Coinbase shares your personal and financial data with advertising companies and analytics firms to target you with ads, in addition to sharing with operational service providers.
This analysis describes what Coinbase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the scope of data sharing permitted under the agreement. It defines which categories of third parties may receive personal information and the functional purposes for which such sharing is authorized, which affects the operational boundaries of data handling within the service relationship.
Removal of explicit mention of advertising partners and targeted advertising, combined with downgrading severity from high to medium, suggests a de-emphasis of advertising-related data sharing in the updated policy.
View full change record →Your cryptocurrency trading behavior, account balances, and financial profile may be shared with advertising partners and data analytics companies, enabling targeted advertising based on your financial activities — a practice that exceeds typical financial institution data sharing norms.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We permit third-party service providers to collect your information, as described here, through some of our services and we share your information with third-party service providers for business purposes as described in this policy, including but not limited to providing advertising on our services ...
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"We may share your personal information with third-party service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share information with advertising partners to deliver targeted advertising.— Excerpt from Coinbase's Coinbase Privacy Policy
REGULATORY FRAMEWORK: Third-party advertising data sharing implicates CCPA/CPRA §1798.120 (right to opt out of sale/sharing of personal information); GDPR Art. 6(1)(a) (consent required for advertising processing) and Art. 21 (right to object to legitimate interest processing); FTC Act Section 5 (unfair or deceptive practices in financial data advertising); and Gramm-Leach-Bliley Act (GLBA, 15 U.S.C. §6801–6809) to the extent Coinbase qualifies as a financial institution, which may restrict sharing with non-affiliated third parties for marketing without opt-out. Primary enforcers: FTC, CFPB (if GLBA applies), California Privacy Protection Agency.
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This provision establishes the scope of data sharing permitted under the agreement. It defines which categories of third parties may receive personal information and the functional purposes for which such sharing is authorized, which affects the operational boundaries of data handling within the service relationship.
Your cryptocurrency trading behavior, account balances, and financial profile may be shared with advertising partners and data analytics companies, enabling targeted advertising based on your financial activities — a practice that exceeds typical financial institution data sharing norms.
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