Coinbase shares your personal and financial data with advertising companies and analytics firms to target you with ads, in addition to sharing with operational service providers.
This analysis describes what Coinbase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the scope of data sharing permitted under the agreement. It defines which categories of third parties may receive personal information and the functional purposes for which such sharing is authorized, which affects the operational boundaries of data handling within the service relationship.
Your cryptocurrency trading behavior, account balances, and financial profile may be shared with advertising partners and data analytics companies, enabling targeted advertising based on your financial activities — a practice that exceeds typical financial institution data sharing norms.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about you...
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"We may share your personal information with third-party service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share information with advertising partners to deliver targeted advertising.— Excerpt from Coinbase's Coinbase Privacy Policy
REGULATORY FRAMEWORK: Third-party advertising data sharing implicates CCPA/CPRA §1798.120 (right to opt out of sale/sharing of personal information); GDPR Art. 6(1)(a) (consent required for advertising processing) and Art. 21 (right to object to legitimate interest processing); FTC Act Section 5 (unfair or deceptive practices in financial data advertising); and Gramm-Leach-Bliley Act (GLBA, 15 U.S.C. §6801–6809) to the extent Coinbase qualifies as a financial institution, which may restrict sharing with non-affiliated third parties for marketing without opt-out. Primary enforcers: FTC, CFPB (if GLBA applies), California Privacy Protection Agency.
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This provision establishes the scope of data sharing permitted under the agreement. It defines which categories of third parties may receive personal information and the functional purposes for which such sharing is authorized, which affects the operational boundaries of data handling within the service relationship.
Your cryptocurrency trading behavior, account balances, and financial profile may be shared with advertising partners and data analytics companies, enabling targeted advertising based on your financial activities — a practice that exceeds typical financial institution data sharing norms.
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