Chase · Chase Privacy Notice · View original document ↗

Targeted Advertising Opt-Out

Medium severity Rare · 1 of 325 platforms
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Document Record

What it is

Chase uses your data to show you personalized ads, but you can opt out of interest-based advertising through their privacy settings or industry opt-out tools.

This analysis describes what Chase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes Chase's baseline practice of targeted advertising across third-party platforms while providing a standardized industry opt-out mechanism, creating a dual-track system where the advertising practice operates as written unless the user initiates the opt-out process.

Consumer impact (what this means for users)

Consumers are automatically enrolled in targeted advertising based on their Chase account and browsing data. Opting out requires taking deliberate action through Chase's privacy portal or third-party ad industry tools.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit chase.com/privacy-preferences and select the option to opt out of interest-based advertising. You may also use the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

How other platforms handle this

Spotify Medium

Request to opt out of the processing of your personal data for tailored advertising. For more information about our processing for these purposes, see the section 'Tailored advertising controls' below. You can exercise your right to opt out through the 'Tailored Ads' setting. If you do not have an a...

Best Buy Medium

You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you can click the 'Do Not Sell or Share My Personal Information' link available on our website, or submit a request through our privacy rights portal. We will process your opt-out request withi...

Bank of America Medium

To limit our sharing: Call us at 1-888-341-5000 — our menu will prompt you through your choices. Visit us online: bankofamerica.com/privacy. Mail the form below. If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our cus...

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▸ View Original Clause Language DOCUMENT RECORD
"
There are two (2) ways that you can opt out of OBA from certain Chase ads on third- party websites. One way is through the cross-industry Self-Regulatory Program for Online Behavioral Advertising managed by the Digital Advertising Alliance (DAA). To opt out of OBA, please click on the following link and follow the instructions: http://youradchoices.com.

— Excerpt from Chase's Chase Privacy Notice

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Interest-based advertising practices must comply with FTC guidance on behavioral advertising, and under CCPA may constitute a 'sale' or 'sharing' of personal information requiring a clear opt-out mechanism; legal teams should confirm Chase's opt-out satisfies both federal and state standards.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
TCPA
United States Federal
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Chase Privacy Notice
Entity
Chase
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
March 9, 2026
Record ID
CA-P-000369
Document ID
CA-D-00042
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
3c900de68a57d375e4c409abeea5818018f094e55d6426d878e81cbf80a1b712
Analysis generated
March 6, 2026 20:37 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Chase
Document: Chase Privacy Notice
Record ID: CA-P-000369
Captured: 2026-03-06 20:37:27 UTC
SHA-256: 3c900de68a57d375…
URL: https://conductatlas.com/platform/chase/chase-privacy-notice/targeted-advertising-opt-out/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Chase's Targeted Advertising Opt-Out clause do?

The clause establishes Chase's baseline practice of targeted advertising across third-party platforms while providing a standardized industry opt-out mechanism, creating a dual-track system where the advertising practice operates as written unless the user initiates the opt-out process.

How does this clause affect you?

Consumers are automatically enrolled in targeted advertising based on their Chase account and browsing data. Opting out requires taking deliberate action through Chase's privacy portal or third-party ad industry tools.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.

Is ConductAtlas affiliated with Chase?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Chase.