Character.AI · Character.ai Privacy Policy · View original document ↗

Advertising and Analytics Data Sharing

Medium severity High confidence Explicitdocumentlanguage Rare · 3 of 325 platforms
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Document Record

What it is

Character.AI shares your personal information with advertising and analytics companies who use tracking technologies to follow your online activity and serve you targeted ads.

This analysis describes what Character.AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes the operational framework under which user data flows to third-party advertising and analytics entities as a standard business practice. This data sharing structure enables the service to fund operations through targeted advertising while generating analytics that inform product development.

Consumer impact (what this means for users)

Your usage patterns, device data, and potentially inferred personal preferences from Character.AI are shared with advertising and analytics third parties who may track your activity across the internet to deliver targeted advertising.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Submit a request to opt out of sale or sharing of personal information for targeted advertising at the Character.AI support portal, and review the Cookie Policy at character.ai/cookies for browser-level opt-out options.

How other platforms handle this

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Zoom Medium

Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We may disclose personal information to advertising and analytics providers in connection with the provision of tailored advertising, to monitor the performance of advertisements displayed on our behalf on the Services and across the Internet, to provide analytics services, and to help improve our Services. These entities may use cookies and tracking technologies to allow us to, among other things, track and analyze data, determine the popularity of certain content, deliver tailored advertising and content, and better understand your online activity.

— Excerpt from Character.AI's Character.ai Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: This provision engages CCPA's opt-out rights for sale or sharing of personal information for cross-context behavioral advertising, GDPR's requirements for lawful basis and consent for tracking-based advertising, and the FTC Act's prohibition on unfair or deceptive practices. The FTC is the primary US enforcement authority. State attorneys general in California and other comprehensive privacy law states also have enforcement jurisdiction. Under GDPR, sharing personal data with advertising networks for behavioral advertising typically requires freely given, specific, and informed consent. GOVERNANCE EXPOSURE: Medium. Sharing user data with advertising networks is a common industry practice, but the combination of an AI chat platform context, where users share personal and potentially sensitive content, with behavioral advertising data sharing creates reputational and regulatory risk that exceeds what might be expected from a standard consumer application. The adequacy of consent or opt-out mechanisms for this sharing is not detailed in the base policy and is deferred to Regional Privacy Disclosures and the Cookie Policy. JURISDICTION FLAGS: California residents have CCPA opt-out rights for sharing of personal information for cross-context behavioral advertising. EU and UK users require consent under ePrivacy and GDPR for tracking-based advertising. The policy references a separate Cookie Policy for the technical details of tracking, meaning the full scope of this provision can only be assessed by reviewing both documents together. CONTRACT AND VENDOR IMPLICATIONS: Advertising and analytics vendors receiving personal data must be assessed as either data processors under GDPR Article 28 or independent controllers, with corresponding contractual and compliance obligations. Standard industry terms with major advertising platforms may require review for compatibility with GDPR data transfer restrictions, particularly post-Schrems II, and for alignment with CCPA service provider restrictions. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the list of advertising and analytics vendors receiving personal data, confirm that data processing agreements are in place, and verify that opt-out mechanisms referenced in the Cookie Policy and Regional Privacy Disclosures are functional and accessible. The interaction between AI chat data and behavioral advertising profiles warrants specific data flow documentation.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over unfair or deceptive advertising data practices and enforcement of consumer protection standards for behavioral advertising disclosures.
    File a complaint →
  • State AG
    State attorneys general in California and other states with comprehensive privacy laws have authority to enforce opt-out rights for sharing of personal information for behavioral advertising.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Character.ai Privacy Policy
Entity
Character.AI
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-000787
Document ID
CA-D-00120
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6ad8585d7de8834f45d45863325899d3602d6584f208eff63eb099fffa024748
Analysis generated
May 8, 2026 14:58 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Character.AI
Document: Character.ai Privacy Policy
Record ID: CA-P-000787
Captured: 2026-05-08 14:58:37 UTC
SHA-256: 6ad8585d7de8834f…
URL: https://conductatlas.com/platform/characterai/characterai-privacy-policy/advertising-and-analytics-data-sharing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Character.AI's Advertising and Analytics Data Sharing clause do?

The clause establishes the operational framework under which user data flows to third-party advertising and analytics entities as a standard business practice. This data sharing structure enables the service to fund operations through targeted advertising while generating analytics that inform product development.

How does this clause affect you?

Your usage patterns, device data, and potentially inferred personal preferences from Character.AI are shared with advertising and analytics third parties who may track your activity across the internet to deliver targeted advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.

Is ConductAtlas affiliated with Character.AI?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Character.AI.