Character.AI shares your personal information with advertising and analytics companies who use tracking technologies to follow your online activity and serve you targeted ads.
This analysis describes what Character.AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework under which user data flows to third-party advertising and analytics entities as a standard business practice. This data sharing structure enables the service to fund operations through targeted advertising while generating analytics that inform product development.
Your usage patterns, device data, and potentially inferred personal preferences from Character.AI are shared with advertising and analytics third parties who may track your activity across the internet to deliver targeted advertising.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We may disclose personal information to advertising and analytics providers in connection with the provision of tailored advertising, to monitor the performance of advertisements displayed on our behalf on the Services and across the Internet, to provide analytics services, and to help improve our Services. These entities may use cookies and tracking technologies to allow us to, among other things, track and analyze data, determine the popularity of certain content, deliver tailored advertising and content, and better understand your online activity.— Excerpt from Character.AI's Character.ai Privacy Policy
REGULATORY LANDSCAPE: This provision engages CCPA's opt-out rights for sale or sharing of personal information for cross-context behavioral advertising, GDPR's requirements for lawful basis and consent for tracking-based advertising, and the FTC Act's prohibition on unfair or deceptive practices. The FTC is the primary US enforcement authority. State attorneys general in California and other comprehensive privacy law states also have enforcement jurisdiction. Under GDPR, sharing personal data with advertising networks for behavioral advertising typically requires freely given, specific, and informed consent. GOVERNANCE EXPOSURE: Medium. Sharing user data with advertising networks is a common industry practice, but the combination of an AI chat platform context, where users share personal and potentially sensitive content, with behavioral advertising data sharing creates reputational and regulatory risk that exceeds what might be expected from a standard consumer application. The adequacy of consent or opt-out mechanisms for this sharing is not detailed in the base policy and is deferred to Regional Privacy Disclosures and the Cookie Policy. JURISDICTION FLAGS: California residents have CCPA opt-out rights for sharing of personal information for cross-context behavioral advertising. EU and UK users require consent under ePrivacy and GDPR for tracking-based advertising. The policy references a separate Cookie Policy for the technical details of tracking, meaning the full scope of this provision can only be assessed by reviewing both documents together. CONTRACT AND VENDOR IMPLICATIONS: Advertising and analytics vendors receiving personal data must be assessed as either data processors under GDPR Article 28 or independent controllers, with corresponding contractual and compliance obligations. Standard industry terms with major advertising platforms may require review for compatibility with GDPR data transfer restrictions, particularly post-Schrems II, and for alignment with CCPA service provider restrictions. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the list of advertising and analytics vendors receiving personal data, confirm that data processing agreements are in place, and verify that opt-out mechanisms referenced in the Cookie Policy and Regional Privacy Disclosures are functional and accessible. The interaction between AI chat data and behavioral advertising profiles warrants specific data flow documentation.
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The clause establishes the operational framework under which user data flows to third-party advertising and analytics entities as a standard business practice. This data sharing structure enables the service to fund operations through targeted advertising while generating analytics that inform product development.
Your usage patterns, device data, and potentially inferred personal preferences from Character.AI are shared with advertising and analytics third parties who may track your activity across the internet to deliver targeted advertising.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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