This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision defines the operational scope and duration of data holdings, establishing both the retention triggers (service provision, legal compliance, dispute resolution, agreement enforcement) and the corresponding deletion or anonymization procedures. The specification of multiple retention purposes creates distinct time horizons for different categories of personal information.
Interpretive note: The policy does not specify retention periods by data category, creating ambiguity about the practical duration of retention for each type of personal information collected.
The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.
View change record →Users' personal information will be retained according to the specified operational purposes, with deletion or anonymization occurring upon conclusion of those purposes. The provision does not establish a fixed retention period but rather ties retention duration to the identified business and legal functions.
How other platforms handle this
We store information until it is no longer necessary to provide our services and WhatsApp Products, or until your account is deleted or becomes inactive, whichever comes first. This is a case-by-case determination that depends on things like the nature of the information, why it is collected and pro...
You may request deletion of your account at any time. When you request account deletion, we will delete or anonymize your personal information unless we are required to retain it by law, or unless we need to retain it for legitimate business purposes such as resolving disputes, enforcing our agreeme...
We'll retain your Personal Data for only as long as we need in order to provide our Services to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain Personal Data will depend on a number of...
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"We retain your personal information for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need to retain your personal information, we will securely delete or anonymize it.— Excerpt from Binance.US's Binance.US Privacy Policy
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This provision defines the operational scope and duration of data holdings, establishing both the retention triggers (service provision, legal compliance, dispute resolution, agreement enforcement) and the corresponding deletion or anonymization procedures. The specification of multiple retention purposes creates distinct time horizons for different categories of personal information.
Users' personal information will be retained according to the specified operational purposes, with deletion or anonymization occurring upon conclusion of those purposes. The provision does not establish a fixed retention period but rather ties retention duration to the identified business and legal functions.
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