This analysis describes what Binance.US's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision defines the foundational scope of the privacy framework governing data handling practices across Binance.US and affiliated entities. It establishes that the Privacy Policy applies to the full corporate group rather than a single legal entity.
The updated privacy policy now discloses that Binance.US collects information from interactions with AI chatbots, including prompts, market research, and uploaded information. The policy states this data may be shared with OpenAI, which according to the revised language may receive information about your account, portfolio, and communication contents along with associated metadata. The updated terms also broaden the stated use of personal information to include generating interactive responses through AI chatbots that provide market research and portfolio-specific analysis, as well as collecting inferences about your service use. Your continued use of the platform constitutes acceptance of these updated data collection and sharing practices.
View change record →The updated policy explicitly authorizes Binance.US to disclose user information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect and prevent fraud, money laundering, terrorist financing, and other financial crimes. This establishes a new disclosure authority that was not previously explicitly stated. Additionally, the revised language discloses that email addresses and other identifiers collected by Binance.US may be used for tailored advertising on other websites and social media platforms. The policy now provides a 'Your Privacy Rights' webform in addition to email contact as a mechanism for submitting privacy rights requests and appeals. You can submit privacy rights requests through privacy@binance.us or by using the company's 'Your Privacy Rights' webform.
View change record →The updated policy now explicitly states that Binance.US may disclose customer information to law enforcement, government agencies, regulators, financial institutions, and industry partners to detect, prevent, and report fraud, money laundering, terrorist financing, and other financial crimes. The policy also clarifies that if your email address or other identifier has been collected, it may be used for tailored advertising on external websites and social media platforms through the use of cookies and other identifiers. These disclosures formalize data-sharing practices and advertising uses that may have been operationally occurring but were not previously detailed in this language. You can exercise privacy rights by contacting privacy@binance.us or submitting a request through the company's 'Your Privacy Rights' webform.
View change record →Users' personal information is subject to collection, use, and disclosure practices controlled by Binance.US and its related companies and affiliates. The provision indicates users have choices regarding how their information is handled, though specific choice mechanisms are defined elsewhere in the policy.
How other platforms handle this
We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, including for legal, accounting, regulatory, or reporting requirements. We are required to retain certain records, including identity verification information, transaction records, and...
We retain personal data for as long as necessary to provide our services, fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period for each category of personal data depends on the purpose fo...
We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. We may also retain and use your information to comply with our legal obligations, resolve disputes, and enforce our ...
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"This Privacy Policy describes how Binance.US and its related companies and affiliates ("BAM") collect, use, and disclose information, and your choices regarding this information.— Excerpt from Binance.US's Binance.US Privacy Policy
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The provision defines the foundational scope of the privacy framework governing data handling practices across Binance.US and affiliated entities. It establishes that the Privacy Policy applies to the full corporate group rather than a single legal entity.
Users' personal information is subject to collection, use, and disclosure practices controlled by Binance.US and its related companies and affiliates. The provision indicates users have choices regarding how their information is handled, though specific choice mechanisms are defined elsewhere in the policy.
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