Betterment · Betterment Privacy Policy · View original document ↗

Joint Marketing Data Sharing

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Document Record

What it is

Betterment may share your personal and financial information with financial company partners for joint marketing purposes, which means these partners can use your data to market their own products to you.

This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes a data sharing framework that permits Betterment to disclose user information to affiliated financial institutions for marketing purposes, expanding the circle of entities with access to customer data beyond Betterment's direct operations.

Consumer impact (what this means for users)

Your financial data, including account details and contact information, may be shared with third-party financial firms for marketing, broadening who has access to your personal information.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Betterment's privacy policy page and locate the opt-out or privacy request form to limit sharing of your data with joint marketing partners. Submit your request through the provided form.

How other platforms handle this

Coinbase Medium

We may share personal information with third-party service providers and partners who support our business operations, including identity verification providers, payment processors, analytics providers, marketing partners, and blockchain analytics companies.

Stripe Medium

We may share information about you and your transactions with Card Networks and our financial services partners. By accepting this agreement, you authorize Stripe to share your information with these entities for purposes including facilitating your use of the Services, complying with applicable law...

Uber Medium

Uber may share data about users, including personal information, with law enforcement officials, government authorities, and private parties as required by law, and in response to legal process, court orders, or government requests, including national security or law enforcement requirements.

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
For joint marketing with other financial companies - To offer our products and services to you. Our joint marketing partners include our banking partner, nbkc bank, and other financial services companies.

— Excerpt from Betterment's Betterment Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Joint marketing arrangements under GLBA require financial institutions to provide customers with opt-out rights and maintain contractual restrictions on partner data use. Compliance teams should confirm GLBA notices and opt-out mechanisms are current and operationally effective.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • CFPB
    Joint marketing data sharing by financial services firms falls under GLBA financial privacy rules enforced in part by the CFPB.
    File a complaint →
  • FTC
    The FTC enforces consumer protection and privacy rules applicable to data sharing and joint marketing practices.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Betterment Privacy Policy
Entity
Betterment
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001115
Document ID
CA-D-00212
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
0f2110f14291cf686bc8bd3141eab2a3228c5db82a5b1a6f096668a1bee8fbf8
Analysis generated
March 20, 2026 11:15 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Betterment
Document: Betterment Privacy Policy
Record ID: CA-P-001115
Captured: 2026-03-20 11:15:44 UTC
SHA-256: 0f2110f14291cf68…
URL: https://conductatlas.com/platform/betterment/betterment-privacy-policy/joint-marketing-data-sharing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Betterment's Joint Marketing Data Sharing clause do?

The clause establishes a data sharing framework that permits Betterment to disclose user information to affiliated financial institutions for marketing purposes, expanding the circle of entities with access to customer data beyond Betterment's direct operations.

How does this clause affect you?

Your financial data, including account details and contact information, may be shared with third-party financial firms for marketing, broadening who has access to your personal information.

Is ConductAtlas affiliated with Betterment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.