Betterment uses cookies, pixels, and similar tracking technologies on its website and app to monitor your behavior, personalize your experience, and support advertising.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the technical basis and scope for data collection mechanisms that enable personalization and targeted marketing activities. It specifies that both device-level data and personally identifiable information may be stored through these technologies.
Severity increased from low to medium, and previous empty excerpt now includes detailed tracking technology disclosure with specific third-party tool names and data categories collected.
View full change record →Your activity on Betterment's website and app is tracked and may contribute to a behavioral profile used for advertising; you can limit this by adjusting cookie preferences through Betterment's consent tool.
How other platforms handle this
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
We, or our service providers, and other companies we work with may deploy and use cookies, web beacons, local shared objects and other tracking technologies for the following purposes: fraud prevention and monitoring our advertising and marketing campaign performance. Some of these tracking tools ma...
Monitoring
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"We use these technologies to customize Betterment and improve your experience with the site. Cookies store information, such as whether you viewed the site from your mobile device. We may store some personal information in a cookie and/or pixel, such as the site that you visited immediately prior to visiting Betterment and relevant financial information that allows us to enhance your user experience and for marketing purposes.— Excerpt from Betterment's Betterment Privacy Policy
Use of tracking technologies for advertising purposes implicates FTC guidance on online behavioral advertising and state privacy laws requiring opt-out mechanisms. Compliance teams should verify that consent management platforms are configured to honor opt-out signals including Global Privacy Control where required.
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The clause establishes the technical basis and scope for data collection mechanisms that enable personalization and targeted marketing activities. It specifies that both device-level data and personally identifiable information may be stored through these technologies.
Your activity on Betterment's website and app is tracked and may contribute to a behavioral profile used for advertising; you can limit this by adjusting cookie preferences through Betterment's consent tool.
ConductAtlas has identified this type of provision across 79 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.