Betterment uses cookies, pixels, and similar tracking technologies on its website and app to monitor your behavior, personalize your experience, and support advertising.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the technical basis and scope for data collection mechanisms that enable personalization and targeted marketing activities. It specifies that both device-level data and personally identifiable information may be stored through these technologies.
Your activity on Betterment's website and app is tracked and may contribute to a behavioral profile used for advertising; you can limit this by adjusting cookie preferences through Betterment's consent tool.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
Monitoring
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"We use these technologies to customize Betterment and improve your experience with the site. Cookies store information, such as whether you viewed the site from your mobile device. We may store some personal information in a cookie and/or pixel, such as the site that you visited immediately prior to visiting Betterment and relevant financial information that allows us to enhance your user experience and for marketing purposes.— Excerpt from Betterment's Betterment Privacy Policy
Use of tracking technologies for advertising purposes implicates FTC guidance on online behavioral advertising and state privacy laws requiring opt-out mechanisms. Compliance teams should verify that consent management platforms are configured to honor opt-out signals including Global Privacy Control where required.
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The clause establishes the technical basis and scope for data collection mechanisms that enable personalization and targeted marketing activities. It specifies that both device-level data and personally identifiable information may be stored through these technologies.
Your activity on Betterment's website and app is tracked and may contribute to a behavioral profile used for advertising; you can limit this by adjusting cookie preferences through Betterment's consent tool.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.