Betterment uses your browsing and behavioral data to serve targeted advertisements across different websites and platforms, but you can opt out of this practice.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for cross-context behavioral advertising practices and specifies the mechanism through which users can restrict participation in these advertising programs. The availability of opt-out controls creates a procedural pathway for users to modify their data usage within the advertising program.
Your behavioral data may be used to target you with personalized ads across the web; however, California residents and others have the right to opt out of this use of their data.
How other platforms handle this
Request to opt out of the processing of your personal data for tailored advertising. For more information about our processing for these purposes, see the section 'Tailored advertising controls' below. You can exercise your right to opt out through the 'Tailored Ads' setting. If you do not have an a...
You have the right to opt out of the sale or sharing of your personal information. To exercise this right, you can click the 'Do Not Sell or Share My Personal Information' link available on our website, or submit a request through our privacy rights portal. We will process your opt-out request withi...
To limit our sharing: Call us at 1-888-341-5000 — our menu will prompt you through your choices. Visit us online: bankofamerica.com/privacy. Mail the form below. If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our cus...
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"Betterment shares personal information with marketing vendors for the commercial purpose of placing relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps. You may opt out of the use of cookies and pixels for behavioral advertising through the privacy controls on the Betterment website.— Excerpt from Betterment's Betterment Privacy Policy
Cross-context behavioral advertising triggers opt-out obligations under CPRA for California residents and may implicate similar requirements under other state privacy laws. Legal teams should confirm opt-out signal honoring (e.g., Global Privacy Control) and applicable state law compliance.
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The clause establishes the operational framework for cross-context behavioral advertising practices and specifies the mechanism through which users can restrict participation in these advertising programs. The availability of opt-out controls creates a procedural pathway for users to modify their data usage within the advertising program.
Your behavioral data may be used to target you with personalized ads across the web; however, California residents and others have the right to opt out of this use of their data.
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