Betterment uses your browsing and behavioral data to serve targeted advertisements across different websites and platforms, but you can opt out of this practice.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for cross-context behavioral advertising practices and specifies the mechanism through which users can restrict participation in these advertising programs. The availability of opt-out controls creates a procedural pathway for users to modify their data usage within the advertising program.
Removal of this specific provision eliminates explicit mention of cross-context behavioral advertising opt-out rights, though these protections may be addressed in the expanded tracking technologies disclosure.
View full change record →Your behavioral data may be used to target you with personalized ads across the web; however, California residents and others have the right to opt out of this use of their data.
How other platforms handle this
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
src="https://trc.taboola.com/1142432/trc/3/json" ... src="https://www.googletagmanager.com/gtag/js?id=DC-15299257" ... src="https://tr.snapchat.com/config/com/af90c7f8-bd28-4988-b1ce-1711aad792f4.js" ... src="https://tr.snapchat.com/config/com/8fbe1595-8c5a-46b1-bbb2-66f3d57debde.js" ... src="https:...
We collect your personal data when you use our Services, create a new eBay account, provide us with information via a web form, add or update information in your eBay account, participate in online community discussions or otherwise interact with us.
Monitoring
Betterment has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.
"Betterment shares personal information with marketing vendors for the commercial purpose of placing relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps. You may opt out of the use of cookies and pixels for behavioral advertising through the privacy controls on the Betterment website.— Excerpt from Betterment's Betterment Privacy Policy
Cross-context behavioral advertising triggers opt-out obligations under CPRA for California residents and may implicate similar requirements under other state privacy laws. Legal teams should confirm opt-out signal honoring (e.g., Global Privacy Control) and applicable state law compliance.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Compliance Governance Intelligence
Need to monitor specific governance provisions?
Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
The clause establishes the operational framework for cross-context behavioral advertising practices and specifies the mechanism through which users can restrict participation in these advertising programs. The availability of opt-out controls creates a procedural pathway for users to modify their data usage within the advertising program.
Your behavioral data may be used to target you with personalized ads across the web; however, California residents and others have the right to opt out of this use of their data.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.