BeReal and its advertising partners use cookies and tracking pixels on its services to monitor your behaviour and use that information to show you targeted ads.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The use of third-party tracking technologies for advertising means multiple companies can collect data about your behaviour on the BeReal platform, often without clear individual notice for each tracker deployed.
Interpretive note: The specific third-party tracking vendors deployed by BeReal and the consent management platform configuration are not detailed in the available policy text, limiting precision in assessing ePrivacy and GDPR consent compliance.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Removal of explicit cookies and tracking technologies disclosure despite continued use of such technologies, potentially reducing transparency around tracking practices.
View full change record →This provision means your activity on BeReal is tracked by both BeReal and third-party advertising companies using standard web and app tracking tools, and this data is used to build profiles for targeted advertising.
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If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your use of the Services and to deliver targeted advertisements.Excerpt from BeReal's Privacy Policy
(1) REGULATORY LANDSCAPE: The ePrivacy Directive (2002/58/EC, as amended) requires prior informed consent for placing or reading non-essential cookies and tracking technologies in the EU.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The use of third-party tracking technologies for advertising means multiple companies can collect data about your behaviour on the BeReal platform, often without clear individual notice for each tracker deployed.
This provision means your activity on BeReal is tracked by both BeReal and third-party advertising companies using standard web and app tracking tools, and this data is used to build profiles for targeted advertising.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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