BeReal can share your personal data with advertising companies so they can show you targeted ads, and those advertising companies then handle your data under their own separate privacy rules.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Once your data is shared with advertising partners who operate under their own policies, BeReal's privacy commitments no longer govern how that data is used, creating a potential gap in user protections.
Interpretive note: The specific advertising partners and the data types shared with each are not enumerated in the available policy text, making the full scope of this provision difficult to assess with certainty.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Removal of standalone advertising partner disclosure may indicate consolidation into broader sharing provisions or deemphasization of this data sharing practice.
View full change record →This provision means your usage behaviour, device identifiers, and potentially location data may be passed to advertising companies, which can use it to build profiles for targeted advertising under terms you have not directly agreed to.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
"We may share your personal information, including usage data and identifiers, with our advertising partners to deliver targeted advertisements and measure advertising effectiveness. These partners may use this information in accordance with their own privacy policies.Excerpt from BeReal's Privacy Policy
(1) REGULATORY LANDSCAPE: Under GDPR, sharing personal data with advertising partners for behavioural targeting requires either freely given, specific, informed, and unambiguous consent (Article 6(1)(a)) or a valid legitimate interests assessment (Article 6(1)(f)), with the …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Once your data is shared with advertising partners who operate under their own policies, BeReal's privacy commitments no longer govern how that data is used, creating a potential gap in user protections.
This provision means your usage behaviour, device identifiers, and potentially location data may be passed to advertising companies, which can use it to build profiles for targeted advertising under terms you have not directly agreed to.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.