BeReal collects your precise location when you use the app and may share that location information with third-party partners for service and advertising purposes.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise geolocation is among the most sensitive categories of personal data because it can reveal where you live, work, worship, and socialise; sharing it with third-party partners expands the number of entities that hold this sensitive information.
Interpretive note: The specific third-party partners receiving location data and the precise purposes for which it is shared are not fully enumerated in the available policy text, creating some uncertainty about the scope of sharing.
This provision means BeReal can collect your precise GPS coordinates while you use the app and pass that location data to partners, which could be used for targeted advertising or other purposes beyond the immediate service.
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"We collect your location data, including precise geolocation, when you use the BeReal app. Location data is used to provide and improve our services and may be shared with third-party partners.— Excerpt from BeReal's BeReal Privacy Policy
(1) REGULATORY LANDSCAPE: Precise geolocation data is classified as sensitive personal information under the CPRA (California), requiring specific disclosure and an opt-out mechanism for sharing. Under GDPR, location data may constitute data revealing personal habits and movements, and its use for advertising purposes must satisfy either consent or legitimate interests, with the latter subject to a balancing test. The FTC has taken enforcement action against companies that collected and shared precise location data without adequate disclosure. The relevant EU supervisory authority is the CNIL. (2) GOVERNANCE EXPOSURE: High. Precise location data shared with advertising partners creates significant regulatory exposure under CPRA's sensitive personal information provisions and GDPR's legitimate interests assessment requirements. The combination of location data with dual-camera imagery and timestamps creates a detailed behavioural profile that regulators have treated as high-sensitivity. (3) JURISDICTION FLAGS: California (CPRA sensitive personal information opt-out right), EU/EEA (GDPR consent or legitimate interests for location-based advertising), and all US states where the FTC's Section 5 authority applies. States such as Illinois and New York have also introduced or enacted location privacy legislation that may apply. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party partners receiving location data must be identified and subjected to data processing agreements. Where location data is used for advertising, the specific vendor contracts should be reviewed to confirm they prohibit onward sale or use for purposes beyond the contracted service. SCCs or equivalent transfer mechanisms are required for any location data transferred outside the EEA. (5) COMPLIANCE CONSIDERATIONS: BeReal should confirm that the CPRA opt-out of sharing of sensitive personal information (precise geolocation) is clearly surfaced to California users. Under GDPR, if location data is processed for advertising on a legitimate interests basis, a documented legitimate interests assessment is required. Legal teams should map all third-party recipients of location data and confirm that each has an appropriate legal basis for further processing.
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Precise geolocation is among the most sensitive categories of personal data because it can reveal where you live, work, worship, and socialise; sharing it with third-party partners expands the number of entities that hold this sensitive information.
This provision means BeReal can collect your precise GPS coordinates while you use the app and pass that location data to partners, which could be used for targeted advertising or other purposes beyond the immediate service.
ConductAtlas has identified this type of provision across 17 platforms. See the full comparison.
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