BeReal shares personal data including usage patterns, device identifiers, and behavioral data with third-party advertising and analytics companies to deliver and measure targeted ads.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational mechanism for monetization of the service through third-party advertising partnerships. It clarifies that data sharing with these partners occurs as part of the infrastructure supporting the free service offering.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Your data flows to multiple third-party advertisers and analytics providers, reducing your control over your personal information and potentially enabling extensive cross-platform tracking.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"To allow us to monetize the ad inventory of our app and provide users with free products and services, we can share your information with our partners. Those partners usually collect data via their own tools (Software development Kits or "SDK" and cookies) but we can also provide them with supplemental information relating to you that we hold.Excerpt from BeReal's Privacy Policy
Sharing personal data for behavioral advertising implicates GDPR Article 6(1)(a) consent requirements and the ePrivacy Directive for cookie/tracker-based sharing; under CPRA, sharing data for cross-context behavioral advertising constitutes a 'sale or share' triggering opt-out rights …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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This clause establishes the operational mechanism for monetization of the service through third-party advertising partnerships. It clarifies that data sharing with these partners occurs as part of the infrastructure supporting the free service offering.
Your data flows to multiple third-party advertisers and analytics providers, reducing your control over your personal information and potentially enabling extensive cross-platform tracking.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by BeReal.