BeReal keeps your data for as long as needed to run the service and meet legal requirements, and will delete or anonymise it when you close your account, unless a law requires them to keep it longer.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The absence of specific retention timelines for categories of data such as dual-camera imagery and location data makes it difficult for users to know exactly how long their most sensitive information is held.
Interpretive note: Specific retention periods for individual data categories such as dual-camera imagery and location data are not enumerated in the available policy text, limiting precision in assessing the storage limitation compliance posture.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Removal of general data retention policy, replaced with specific inactivity-based deletion policy, suggesting shift toward automatic deletion rather than indefinite retention.
View full change record →This provision means BeReal does not commit to specific maximum retention periods for your photos or location data during active account use, and the broad 'as long as necessary' standard gives the company significant discretion over retention duration.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal data, except where we are required to retain it by law.Excerpt from BeReal's Privacy Policy
(1) REGULATORY LANDSCAPE: GDPR's storage limitation principle (Article 5(1)(e)) requires that personal data be kept in a form that permits identification for no longer than necessary for the processing purposes.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The absence of specific retention timelines for categories of data such as dual-camera imagery and location data makes it difficult for users to know exactly how long their most sensitive information is held.
This provision means BeReal does not commit to specific maximum retention periods for your photos or location data during active account use, and the broad 'as long as necessary' standard gives the company significant discretion over retention duration.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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