BeReal and its advertising partners use cookies and tracking pixels on its services to monitor your behaviour and use that information to show you targeted ads.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational infrastructure for data collection and advertising delivery. It clarifies that usage tracking occurs through multiple technological methods and involves third-party entities in the data collection and advertising processes.
Interpretive note: The specific third-party tracking vendors deployed by BeReal and the consent management platform configuration are not detailed in the available policy text, limiting precision in assessing ePrivacy and GDPR consent compliance.
This provision means your activity on BeReal is tracked by both BeReal and third-party advertising companies using standard web and app tracking tools, and this data is used to build profiles for targeted advertising.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
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"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your use of the Services and to deliver targeted advertisements.— Excerpt from BeReal's BeReal Privacy Policy
(1) REGULATORY LANDSCAPE: The ePrivacy Directive (2002/58/EC, as amended) requires prior informed consent for placing or reading non-essential cookies and tracking technologies in the EU. The GDPR's consent requirements apply to any personal data collected via tracking technologies. The UK PECA Regulations impose equivalent cookie consent requirements. The FTC Act Section 5 applies to deceptive disclosures about tracking practices in the United States. California's CPRA requires disclosure of tracking technologies and honoring of opt-out preference signals such as the Global Privacy Control. (2) GOVERNANCE EXPOSURE: Medium. The use of cookies and third-party tracking pixels for advertising is standard across the industry; however, the consent management platform implementation must be assessed to confirm that non-essential cookies are not placed prior to user consent in EU/UK contexts. The specific third-party trackers deployed are not enumerated in the available policy text, which limits the ability to assess adequacy. (3) JURISDICTION FLAGS: EU/EEA and UK users require prior consent for non-essential tracking technologies. California users are entitled to honour of Global Privacy Control signals as an opt-out of sharing. Other US states with enacted privacy laws may impose similar requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Each third-party tracking technology vendor should have a data processing agreement or equivalent legal framework in place. The consent management platform should be configured to block non-essential third-party scripts until consent is obtained, and this configuration should be regularly audited. (5) COMPLIANCE CONSIDERATIONS: A technical audit of the consent management platform should confirm that no non-essential tracking technologies are initialised prior to valid consent in EU/UK contexts. The cookie disclosure should enumerate or categorise the specific third-party trackers deployed to satisfy GDPR transparency requirements. California teams should confirm that Global Privacy Control signals are detected and honoured across BeReal's web properties.
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The provision establishes the operational infrastructure for data collection and advertising delivery. It clarifies that usage tracking occurs through multiple technological methods and involves third-party entities in the data collection and advertising processes.
This provision means your activity on BeReal is tracked by both BeReal and third-party advertising companies using standard web and app tracking tools, and this data is used to build profiles for targeted advertising.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
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