BeReal and its advertising partners use cookies and tracking pixels on its services to monitor your behaviour and use that information to show you targeted ads.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The use of third-party tracking technologies for advertising means multiple companies can collect data about your behaviour on the BeReal platform, often without clear individual notice for each tracker deployed.
Interpretive note: The specific third-party tracking vendors deployed by BeReal and the consent management platform configuration are not detailed in the available policy text, limiting precision in assessing ePrivacy and GDPR consent compliance.
This provision means your activity on BeReal is tracked by both BeReal and third-party advertising companies using standard web and app tracking tools, and this data is used to build profiles for targeted advertising.
How other platforms handle this
We use cookies and similar tracking technologies (collectively, "Cookies") to enhance your experience on our Platform... We may use Cookies for purposes such as recognizing you when you log in, remembering your preferences, delivering advertising to you on third-party websites, understanding how you...
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
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"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your use of the Services and to deliver targeted advertisements.— Excerpt from BeReal's BeReal Privacy Policy
(1) REGULATORY LANDSCAPE: The ePrivacy Directive (2002/58/EC, as amended) requires prior informed consent for placing or reading non-essential cookies and tracking technologies in the EU. The GDPR's consent requirements apply to any personal data collected via tracking technologies. The UK PECA Regulations impose equivalent cookie consent requirements. The FTC Act Section 5 applies to deceptive disclosures about tracking practices in the United States. California's CPRA requires disclosure of tracking technologies and honoring of opt-out preference signals such as the Global Privacy Control. (2) GOVERNANCE EXPOSURE: Medium. The use of cookies and third-party tracking pixels for advertising is standard across the industry; however, the consent management platform implementation must be assessed to confirm that non-essential cookies are not placed prior to user consent in EU/UK contexts. The specific third-party trackers deployed are not enumerated in the available policy text, which limits the ability to assess adequacy. (3) JURISDICTION FLAGS: EU/EEA and UK users require prior consent for non-essential tracking technologies. California users are entitled to honour of Global Privacy Control signals as an opt-out of sharing. Other US states with enacted privacy laws may impose similar requirements. (4) CONTRACT AND VENDOR IMPLICATIONS: Each third-party tracking technology vendor should have a data processing agreement or equivalent legal framework in place. The consent management platform should be configured to block non-essential third-party scripts until consent is obtained, and this configuration should be regularly audited. (5) COMPLIANCE CONSIDERATIONS: A technical audit of the consent management platform should confirm that no non-essential tracking technologies are initialised prior to valid consent in EU/UK contexts. The cookie disclosure should enumerate or categorise the specific third-party trackers deployed to satisfy GDPR transparency requirements. California teams should confirm that Global Privacy Control signals are detected and honoured across BeReal's web properties.
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The use of third-party tracking technologies for advertising means multiple companies can collect data about your behaviour on the BeReal platform, often without clear individual notice for each tracker deployed.
This provision means your activity on BeReal is tracked by both BeReal and third-party advertising companies using standard web and app tracking tools, and this data is used to build profiles for targeted advertising.
ConductAtlas has identified this type of provision across 79 platforms. See the full comparison.
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