Asana · Asana Privacy Statement · View original document ↗

Cookie and Tracking Technology Use

Medium severity Medium confidence Inferredfromcontext Uncommon · 25 of 325 platforms
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Document Record

What it is

Asana uses cookies and trackers on its website. You can manage which tracking categories you consent to through a cookie preference tool.

This analysis describes what Asana's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Cookie consent choices affect what behavioral and analytics data Asana and its advertising partners collect about your website activity. Failing to review cookie settings means default tracking may apply.

Interpretive note: The specific cookie categories, third-party recipients, and default consent states are not reproduced verbatim in the analyzed page; full details are in Asana's separate Cookie Policy.

Consumer impact (what this means for users)

The page's source code confirms Asana uses OneTrust to manage cookie consent, with categories including necessary, performance, functional, and targeting cookies. Users in California and EU/EEA jurisdictions may have additional rights to limit or opt out of targeting and advertising cookies.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit asana.com/privacy and use the cookie preference center (powered by OneTrust) to review and adjust your consent settings for performance, functional, and targeting cookie categories.

How other platforms handle this

Zendesk Medium

We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...

GOAT Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.

Thomson Reuters Medium

We use cookies, web beacons, pixels, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, preferences, and interactions with our content. You can manage your cookie preferences through our cookie preference centre or your ...

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Asana uses cookies and similar tracking technologies on its website and marketing properties, with consent managed through a cookie preference center powered by OneTrust.

— Excerpt from Asana's Asana Privacy Statement

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: GDPR and the EU ePrivacy Directive require informed, specific, and freely given consent before non-essential cookies are placed on EU/EEA users' devices. CCPA and CPRA regulate the sharing of personal information via cookies for cross-context behavioral advertising, with opt-out rights that must be honored. The FTC Act applies to deceptive cookie consent practices in the US. (2) GOVERNANCE EXPOSURE: Medium. The presence of OneTrust indicates a structured consent management approach, but the effective compliance of the implementation depends on configuration details including whether consent is collected before non-essential cookies are placed and whether Global Privacy Control signals are honored. The source code shows GPC and DNT signal handling is included in the OneTrust configuration, which is a positive indicator. (3) JURISDICTION FLAGS: EU/EEA users require pre-consent collection before non-essential cookies are activated. California residents have opt-out rights under CPRA for cookies used for cross-context behavioral advertising. UK users are subject to PECR in addition to UK GDPR. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers embedding Asana or using Asana's marketing integrations should assess whether Asana's cookie practices affect their own consent obligations for shared user populations. Advertising technology vendors receiving data through Asana's targeting cookie category should be identified and assessed. (5) COMPLIANCE CONSIDERATIONS: The cookie consent implementation should be audited to confirm consent is recorded before targeting cookies fire, that consent records are retained, and that the cookie inventory is current. Organizations in the EU should confirm that the default state of non-essential cookies is off pending consent.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over deceptive or unfair data collection practices, including cookie-based tracking that may constitute sale or sharing of personal information under applicable state law.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Asana Privacy Statement
Entity
Asana
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-009992
Document ID
CA-D-00558
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
24821b5c3b093e6990d3d19ddc8b949d79479238b91c586976ac72d2e994bf1c
Analysis generated
May 11, 2026 00:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Asana
Document: Asana Privacy Statement
Record ID: CA-P-009992
Captured: 2026-05-11 00:53:56 UTC
SHA-256: 24821b5c3b093e69…
URL: https://conductatlas.com/platform/asana/asana-privacy-statement/cookie-and-tracking-technology-use/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Asana's Cookie and Tracking Technology Use clause do?

Cookie consent choices affect what behavioral and analytics data Asana and its advertising partners collect about your website activity. Failing to review cookie settings means default tracking may apply.

How does this clause affect you?

The page's source code confirms Asana uses OneTrust to manage cookie consent, with categories including necessary, performance, functional, and targeting cookies. Users in California and EU/EEA jurisdictions may have additional rights to limit or opt out of targeting and advertising cookies.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 25 platforms. See the full comparison.

Is ConductAtlas affiliated with Asana?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Asana.