Asana uses cookies and trackers on its website. You can manage which tracking categories you consent to through a cookie preference tool.
This analysis describes what Asana's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cookie consent choices affect what behavioral and analytics data Asana and its advertising partners collect about your website activity. Failing to review cookie settings means default tracking may apply.
Interpretive note: The specific cookie categories, third-party recipients, and default consent states are not reproduced verbatim in the analyzed page; full details are in Asana's separate Cookie Policy.
The provision shifted from general disclosure of tracking technologies and browser controls to a specific operational detail about OneTrust cookie preference center management, and narrowed scope to website and marketing properties only.
View full change record →The page's source code confirms Asana uses OneTrust to manage cookie consent, with categories including necessary, performance, functional, and targeting cookies. Users in California and EU/EEA jurisdictions may have additional rights to limit or opt out of targeting and advertising cookies.
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"Asana uses cookies and similar tracking technologies on its website and marketing properties, with consent managed through a cookie preference center powered by OneTrust.— Excerpt from Asana's Asana Privacy Statement
(1) REGULATORY LANDSCAPE: GDPR and the EU ePrivacy Directive require informed, specific, and freely given consent before non-essential cookies are placed on EU/EEA users' devices. CCPA and CPRA regulate the sharing of personal information via cookies for cross-context behavioral advertising, with opt-out rights that must be honored. The FTC Act applies to deceptive cookie consent practices in the US. (2) GOVERNANCE EXPOSURE: Medium. The presence of OneTrust indicates a structured consent management approach, but the effective compliance of the implementation depends on configuration details including whether consent is collected before non-essential cookies are placed and whether Global Privacy Control signals are honored. The source code shows GPC and DNT signal handling is included in the OneTrust configuration, which is a positive indicator. (3) JURISDICTION FLAGS: EU/EEA users require pre-consent collection before non-essential cookies are activated. California residents have opt-out rights under CPRA for cookies used for cross-context behavioral advertising. UK users are subject to PECR in addition to UK GDPR. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers embedding Asana or using Asana's marketing integrations should assess whether Asana's cookie practices affect their own consent obligations for shared user populations. Advertising technology vendors receiving data through Asana's targeting cookie category should be identified and assessed. (5) COMPLIANCE CONSIDERATIONS: The cookie consent implementation should be audited to confirm consent is recorded before targeting cookies fire, that consent records are retained, and that the cookie inventory is current. Organizations in the EU should confirm that the default state of non-essential cookies is off pending consent.
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Cookie consent choices affect what behavioral and analytics data Asana and its advertising partners collect about your website activity. Failing to review cookie settings means default tracking may apply.
The page's source code confirms Asana uses OneTrust to manage cookie consent, with categories including necessary, performance, functional, and targeting cookies. Users in California and EU/EEA jurisdictions may have additional rights to limit or opt out of targeting and advertising cookies.
ConductAtlas has identified this type of provision across 29 platforms. See the full comparison.
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