Asana · Asana Privacy Statement · View original document ↗

Cookie and Tracking Technologies

Medium severity Rare · 3 of 325 platforms
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Document Record

What it is

Asana and its advertising partners use cookies and tracking pixels to monitor how you use the service and to show you targeted ads, though you can limit this through browser settings or the OneTrust cookie consent tool.

ⓘ

This analysis describes what Asana's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Tracking technologies shared with advertising networks like Google DoubleClick (observed in page source) mean your behavioral data may be used for ad targeting across the web, beyond just the Asana platform.

Consumer impact (what this means for users)

Asana's use of advertising trackers, including Google Analytics and DoubleClick integrations visible in the page source, means your browsing and usage behavior may be shared with advertising networks for targeting purposes unless you actively opt out via Asana's cookie consent tool or browser settings.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Asana's privacy page and use the OneTrust cookie consent tool (typically accessible via a 'Cookie Settings' or 'Do Not Sell or Share My Personal Information' link in the footer) to opt out of non-essential tracking cookies and advertising data sharing.

How other platforms handle this

Zendesk Medium

We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...

GOAT Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.

Whatnot Medium

We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...

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▸ View Original Clause Language DOCUMENT RECORD
"
We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your use of our Services and to provide you with personalized content and advertisements. You can control cookies through your browser settings and other tools. For more information about our use of cookies, please see our Cookie Policy.

— Excerpt from Asana's Asana Privacy Statement

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: Implicates EU ePrivacy Directive (2002/58/EC as amended), GDPR Art. 6(1)(a) (consent as lawful basis for non-essential cookies), and CCPA/CPRA §1798.120 (opt-out of sale/sharing, which may encompass cookie-based advertising data sharing). UK PECR (Privacy and Electronic Communications Regulations 2003) requires prior informed consent for non-essential cookies. Enforcement: EU national DPAs (particularly French CNIL, which has been most active), UK ICO, CPPA.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority over deceptive tracking practices and failure to honor opt-out signals under Section 5 of the FTC Act and its guidance on online behavioral advertising.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Asana Privacy Statement
Entity
Asana
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 8, 2026
Record ID
CA-P-006657
Document ID
CA-D-00558
Evidence Provenance
Source URL
https://asana.com/privacy
Wayback Machine
View archived versions →
Content hash (SHA-256)
a1020e9d2ac4ad253f690acce4f06452f86acc441617be1cef5055daa7f41f44
Analysis generated
May 8, 2026 12:27 UTC
Methodology
summarize_document-v7
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Asana
Document: Asana Privacy Statement
Record ID: CA-P-006657
Captured: 2026-05-08 12:27:36 UTC
SHA-256: a1020e9d2ac4ad25…
URL: https://conductatlas.com/platform/asana/asana-privacy-statement/cookie-and-tracking-technologies/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories
Data collection

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Asana's Cookie and Tracking Technologies clause do?

Tracking technologies shared with advertising networks like Google DoubleClick (observed in page source) mean your behavioral data may be used for ad targeting across the web, beyond just the Asana platform.

How does this clause affect you?

Asana's use of advertising trackers, including Google Analytics and DoubleClick integrations visible in the page source, means your browsing and usage behavior may be shared with advertising networks for targeting purposes unless you actively opt out via Asana's cookie consent tool or browser settings.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.

Is ConductAtlas affiliated with Asana?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Asana.