Asana and its advertising partners use cookies and tracking pixels to monitor how you use the service and to show you targeted ads, though you can limit this through browser settings or the OneTrust cookie consent tool.
This analysis describes what Asana's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for data collection through tracking technologies and specifies the purposes (usage analytics and personalization). It designates responsibility to both the service provider and third-party partners in implementing these collection mechanisms.
Asana's use of advertising trackers, including Google Analytics and DoubleClick integrations visible in the page source, means your browsing and usage behavior may be shared with advertising networks for targeting purposes unless you actively opt out via Asana's cookie consent tool or browser settings.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
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"We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your use of our Services and to provide you with personalized content and advertisements. You can control cookies through your browser settings and other tools. For more information about our use of cookies, please see our Cookie Policy.— Excerpt from Asana's Asana Privacy Statement
REGULATORY FRAMEWORK: Implicates EU ePrivacy Directive (2002/58/EC as amended), GDPR Art. 6(1)(a) (consent as lawful basis for non-essential cookies), and CCPA/CPRA §1798.120 (opt-out of sale/sharing, which may encompass cookie-based advertising data sharing). UK PECR (Privacy and Electronic Communications Regulations 2003) requires prior informed consent for non-essential cookies. Enforcement: EU national DPAs (particularly French CNIL, which has been most active), UK ICO, CPPA.
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The clause establishes the operational framework for data collection through tracking technologies and specifies the purposes (usage analytics and personalization). It designates responsibility to both the service provider and third-party partners in implementing these collection mechanisms.
Asana's use of advertising trackers, including Google Analytics and DoubleClick integrations visible in the page source, means your browsing and usage behavior may be shared with advertising networks for targeting purposes unless you actively opt out via Asana's cookie consent tool or browser settings.
ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.
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