This analysis describes what Apple's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision functions as a gatekeeping mechanism for App Store distribution, enabling Apple to maintain quality thresholds and consistency between app representations and functionality. The criteria apply uniformly to all app submissions and directly determine eligibility for distribution through Apple's platform.
Developers must ensure their applications provide substantive functionality or entertainment and that all promotional materials (metadata, screenshots, marketing language) accurately reflect the app's actual capabilities and user experience. Non-compliance results in app rejection and inability to distribute through the App Store.
How other platforms handle this
Don't claim to be human when directly and sincerely asked, use AI to deceive people about its fundamental nature, or impersonate real people or organizations in misleading ways.
You may not use Runway's tools to build or support systems designed for mass surveillance, tracking of individuals without their consent, or the unlawful monitoring of protected groups or activities.
Do not generate images for political campaigns or to try to influence the outcome of an election. Do not generate images to spread misinformation or disinformation.
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"We have lots of apps on the App Store and don't need more Fart apps. If your App doesn't do something useful, unique or provide some form of lasting entertainment, or if your metadata is clearly marketing your app in a way that is not reflected in the app experience, or if your screenshots don't accurately represent your app, it may not be accepted.— Excerpt from Apple's Apple App Store Review Guidelines
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This provision functions as a gatekeeping mechanism for App Store distribution, enabling Apple to maintain quality thresholds and consistency between app representations and functionality. The criteria apply uniformly to all app submissions and directly determine eligibility for distribution through Apple's platform.
Developers must ensure their applications provide substantive functionality or entertainment and that all promotional materials (metadata, screenshots, marketing language) accurately reflect the app's actual capabilities and user experience. Non-compliance results in app rejection and inability to distribute through the App Store.
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