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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
Apple App Store's privacy policy explains what data it collects about you, how it uses that data, and what rights you have over it. Apple does not sell your personal data, share it for others' marketing, or connect it with third-party data to target you with ads. You have rights to access, correct, and delete your data, though Apple may keep transaction records it is legally required to retain.
This document establishes Apple App Store's data collection, usage, sharing, and user rights practices with respect to personal data. Apple App Store collects broad behavioral and diagnostic data from users but maintains firm restrictions on its use: it does not sell or share personal data for third-party marketing, does not share data with data brokers through its advertising platform, and does not link first-party app data with third-party data for targeted advertising. Users are afforded rights to know, access, correct, transfer, restrict processing of, and delete their personal data, subject to a legal-compliance exception for transaction data retention. The document also establishes that human review remains available for any algorithmically driven decision that would significantly affect a user, and that private personal data is not used to train Apple App Store's foundational AI models.
As a user, your behavioral data — including app launches, browsing history, search history, and diagnostic data — is collected by Apple App Store, but it is not sold, shared with data brokers, or used to build a cross-context advertising profile combining Apple's data with third-party sources. You have the right to know, access, correct, transfer, restrict the processing of, and delete your personal data, though deletion requests for transaction data can be denied when Apple App Store is legally obligated to retain those records. Apple App Store will contact you directly — if it has your data on file — at least one week before any material change to this privacy policy takes effect, giving you a defined window to review those changes. You cannot opt out of important notices Apple App Store sends using your personal data.
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Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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