Provision record
Apple App Store · Apple Privacy Policy · View original document ↗

Apple advertising platform does not track users across apps

High confidence Common · 272 of 343 platforms

Key Facts · in the document’s own words

Does Apple App Store's advertising platform link user or device data collected from its apps with user or device data collected from third parties for targeted advertising?
“Apple's advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising...”
Version CA-V-000637, captured April 19, 2026 · live source ↗
Our reading, not the document’s words
Apple App Store's advertising platform does not link user or device data collected from its apps with user or device data collected from third parties for targeted advertising.
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This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

The clause establishes that Apple App Store's advertising platform maintains a separation between first-party and third-party data for the specific purpose of targeted advertising, limiting cross-context behavioral profiling.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Users are not targeted with advertising through a combination of Apple App Store's data and third-party data by Apple App Store's advertising platform.

How other platforms handle this

Greenhouse

we use your Personal Information to: Facilitate job applications and connect you with potential employers. Provide personalized job recommendations and search functionality.

Canva

It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.

Uber

Uber uses cookies and similar technologies for purposes such as: Authenticating users Remembering user preferences... Delivering and measuring the effectiveness of advertising campaigns...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Apple's advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising...

Excerpt from Apple App Store's Apple Privacy Policy

Provision details

Document information
Document
Apple Privacy Policy
Entity
Apple App Store
Tracking information
First captured by ConductAtlas
March 6, 2026
Text quoted from version
CA-V-000637, captured April 19, 2026
Record ID
CA-P-018209
Document ID
CA-D-000024
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-000637)
3f7f5a2ecf38910589026370974cc44b1fef92002f3db5f806419a03bbfd70e7
Analysis generated
April 27, 2026 10:36 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-000637, captured April 19, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Apple App Store
Document: Apple Privacy Policy
Record ID: CA-P-018209
Version: CA-V-000637
Captured: 2026-04-19 06:03:29 UTC
SHA-256: 3f7f5a2ecf389105…
URL: https://conductatlas.com/platform/apple-app-store/apple-privacy-policy/provision/CA-P-018209/apple-advertising-platform-does-not-track-users-across-apps/
Accessed: Oct. 24, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Apple App Store's Apple advertising platform does not track users across apps clause do?

The clause establishes that Apple App Store's advertising platform maintains a separation between first-party and third-party data for the specific purpose of targeted advertising, limiting cross-context behavioral profiling.

How does this clause affect you?

Users are not targeted with advertising through a combination of Apple App Store's data and third-party data by Apple App Store's advertising platform.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Apple App Store?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple App Store.