Provision record
Apple App Store · Apple Privacy Policy · View original document ↗

Apple uses data for personalization where chosen

Low severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Apple App Store's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Glassdoor Medium

We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
If you choose to personalize your services or communications where such options are available, Apple will use information that we collect so that we can offer you those personalized services or communications.

Excerpt from Apple App Store's Apple Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Apple Privacy Policy
Entity
Apple App Store
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
July 9, 2026
Record ID
CA-P-018183
Document ID
CA-D-00024
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
cbbabe376f04eb7a801fba2b08f0b6fdada46061a4e36ff35f705039d8843f2a
Analysis generated
April 27, 2026 10:36 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Apple App Store
Document: Apple Privacy Policy
Record ID: CA-P-018183
Captured: 2026-04-27 10:36:19 UTC
SHA-256: cbbabe376f04eb7a…
URL: https://conductatlas.com/platform/apple-app-store/apple-privacy-policy/provision/CA-P-018183/apple-uses-data-for-personalization-where-chosen/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Apple App Store's Apple uses data for personalization where chosen clause do?

The clause states: “If you choose to personalize your services or communications where such options are available, Apple will use information that we collect so that we can offer you those personalized services or communications.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Apple App Store?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Apple App Store.