Amplitude · Amplitude Privacy Notice · View original document ↗

Dual Controller/Processor Role

Medium severity Rare · 1 of 325 platforms
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This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This dual role means that if you use a third-party app powered by Amplitude, Amplitude's privacy policy may not be the document protecting your rights — you must look to that app's own privacy policy instead, which may have weaker protections.

Consumer impact (what this means for users)

Amplitude collects behavioral event data, device identifiers, IP addresses, and inferred interests from website visitors and end users of apps built on its platform, and the notice permits sharing this data with advertising networks, analytics partners, and business customers. End users of third-party apps instrumented with Amplitude's SDK may not realize their in-app behavior is being tracked by a third-party analytics vendor, and their primary data rights may run against the app developer rather than Amplitude directly. You can submit a data access, deletion, or opt-out request by emailing privacy@amplitude.com or using the form at https://amplitude.com/data-requests.

How other platforms handle this

Egnyte Medium

Egnyte is a data controller with respect to personal data it collects from visitors to its website and through its marketing activities. Egnyte acts as a data processor with respect to the content and data that customers store within the Egnyte platform. In that capacity, Egnyte processes data on be...

Workday Medium

At Workday, we believe privacy is a fundamental right, regardless of where you live. When you connect with Workday, we understand you are trusting us to handle your personal information appropriately. That is why we are committed to transparency about how we collect, use, and share that information.

Squarespace Medium

When you visit a website built on Squarespace, Squarespace acts as a service provider or data processor, meaning that we process your information on behalf of the website owner. In this case, the website owner is responsible for the information they collect through their website and you should conta...

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▸ View Original Clause Language DOCUMENT RECORD
"
Amplitude acts as a data controller when we collect and use Personal Information for our own purposes, such as providing and improving our Services, marketing, and other business operations. When Amplitude processes Personal Information on behalf of our customers (for example, event data that our customers send to us about their end users), Amplitude acts as a data processor or service provider.

— Excerpt from Amplitude's Amplitude Privacy Notice

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Amplitude Privacy Notice
Entity
Amplitude
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-006860
Document ID
CA-D-00702
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6d5b4ccf519965585d20703446d8ef745708964ae5cb005295829dcfe75e2ac7
Analysis generated
May 8, 2026 14:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Amplitude
Document: Amplitude Privacy Notice
Record ID: CA-P-006860
Captured: 2026-05-08 14:29:58 UTC
SHA-256: 6d5b4ccf51996558…
URL: https://conductatlas.com/platform/amplitude/amplitude-privacy-notice/dual-controllerprocessor-role/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Amplitude's Dual Controller/Processor Role clause do?

This dual role means that if you use a third-party app powered by Amplitude, Amplitude's privacy policy may not be the document protecting your rights — you must look to that app's own privacy policy instead, which may have weaker protections.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.

Is ConductAtlas affiliated with Amplitude?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.