These rights are legally enforceable under GDPR, CCPA, and other state laws — knowing how to exercise them gives you meaningful control over your personal information Amazon has collected.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.
How other platforms handle this
Length of business/commercial relationship plus up to 10 years (for B2B Personal Information received via a form on the Website to become a Network Financial Institution or Service Provider)
We keep the data we collect for different amounts of time depending on what it is, your Google Account settings, and your product settings. Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods when necessary. When you delete data ...
When you delete your account, your profile is no longer visible to other users and disassociated from content you posted under that account. Please note, however, that the posts, comments, and messages you submitted prior to deleting your account will still be visible to others unless you first dele...
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Watch AmazonThese rights are legally enforceable under GDPR, CCPA, and other state laws — knowing how to exercise them gives you meaningful control over your personal information Amazon has collected.
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