When you post a review, photo, or any other content on Amazon, you give Amazon the permanent, free right to use, copy, change, and share it anywhere in the world forever — even after you delete your account.
This analysis describes what Amazon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This broad content license grant establishes Amazon's operational rights to exploit user-generated content without ongoing payment obligations or time limitations. The sublicensability provision permits Amazon to extend these rights to third parties, creating downstream usage permissions beyond the direct Amazon-user relationship.
Any review, photo, video, or other content a consumer posts on Amazon is licensed to Amazon on a royalty-free, perpetual, irrevocable basis, meaning consumers permanently lose exclusive control over that content upon submission.
How other platforms handle this
Subject to your compliance with the terms of the Agreement (including, without limitation, these Terms and Taskrabbit's Acceptable Use Policy), Taskrabbit grants you a limited, non-exclusive, non-transferable and revocable license to (a) access and use the Platform (in the locations and territories ...
You agree not to post, upload, publish, submit or transmit any content that: (i) infringes, misappropriates or violates a third party's patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of publicity or privacy; (ii) violates, or encourages any ...
Mailchimp does not allow users to send content that contains or references illegal goods or services, promotes or facilitates illegal activity, constitutes or promotes hate speech, discrimination, harassment or abuse, or distributes malware, viruses, or other harmful code.
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"If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.— Excerpt from Amazon's Amazon Conditions of Use
REGULATORY FRAMEWORK: This provision implicates copyright law under 17 U.S.C. §101 et seq. (Copyright Act), as it constitutes a broad copyright license grant from users to Amazon. For business users, it may conflict with internal IP ownership policies or client confidentiality agreements if proprietary content (e.g., product photos, technical descriptions) is posted on Amazon Marketplace. The FTC Act Section 5 may be implicated if the breadth of this license is not adequately disclosed to ordinary consumers. EU users should note that the GDPR (Art. 6, 17) right to erasure may conflict with the irrevocable nature of this license, creating tension with Amazon's separate privacy obligations.
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This broad content license grant establishes Amazon's operational rights to exploit user-generated content without ongoing payment obligations or time limitations. The sublicensability provision permits Amazon to extend these rights to third parties, creating downstream usage permissions beyond the direct Amazon-user relationship.
Any review, photo, video, or other content a consumer posts on Amazon is licensed to Amazon on a royalty-free, perpetual, irrevocable basis, meaning consumers permanently lose exclusive control over that content upon submission.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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