Amazon may share your personal data with its many subsidiaries, affiliated companies, and business partners who offer joint services with Amazon, and states that these parties must follow Amazon's privacy standards.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Amazon's corporate family is vast, including Amazon Web Services, Whole Foods, Twitch, Ring, IMDb, and many others, meaning data shared under this provision can flow to entities operating in very different contexts from your original Amazon interaction.
Interpretive note: The precise affiliate sharing clause text was not available in the truncated document; language is representative of Amazon's published Privacy Notice provisions on affiliate and partner sharing.
This provision means personal data you provide when shopping on Amazon may be shared across a wide network of Amazon subsidiaries and business partners operating in areas including cloud computing, streaming, smart home devices, and grocery retail, potentially in ways not immediately apparent at the time of collection.
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"We may share your personal information with our subsidiaries and affiliates, and with businesses with which we operate joint offerings or co-branded services. These entities are required to handle personal information in accordance with this Privacy Notice and applicable law.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
REGULATORY LANDSCAPE: This provision engages GDPR's requirements for transparency about recipients of personal data and the purposes of onward transfers; data shared with affiliates for new purposes may require a fresh lawful basis. Under CCPA and CPRA, sharing with affiliates for cross-context behavioral advertising purposes requires opt-out disclosures. The FTC Act requires that affiliate data sharing be consistent with disclosures made at the time of collection. GOVERNANCE EXPOSURE: Medium. The breadth of Amazon's affiliate and partner network means the scope of this provision is extensive in practice. The contractual requirement that affiliates adhere to this Privacy Notice provides some governance structure, but audit and enforcement mechanisms are not detailed, creating uncertainty about practical compliance across the network. JURISDICTION FLAGS: EU users are protected by GDPR restrictions on purpose limitation for onward transfers to affiliates; sharing data with AWS or Twitch for purposes other than the original purpose of collection would require separate legal basis. California users have rights to know the categories of affiliates receiving their data. Transfers to affiliates in countries without adequate data protection may require additional safeguards under GDPR Chapter V. CONTRACT AND VENDOR IMPLICATIONS: B2B customers using Amazon services should assess whether data they process through Amazon's ecosystem is subject to sharing with affiliated entities and whether this creates compliance obligations in their own supply chains. Marketers and advertisers using Amazon's advertising infrastructure should review whether affiliate data flows affect the consent chain for targeted advertising. COMPLIANCE CONSIDERATIONS: Compliance teams should map the specific Amazon affiliates and partners likely to receive personal data relevant to their use case; assess whether disclosures about affiliate sharing are sufficiently specific to satisfy GDPR and CPRA transparency requirements; and verify whether Amazon's data processing agreements with affiliates provide adequate contractual protections required by applicable law.
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Amazon's corporate family is vast, including Amazon Web Services, Whole Foods, Twitch, Ring, IMDb, and many others, meaning data shared under this provision can flow to entities operating in very different contexts from your original Amazon interaction.
This provision means personal data you provide when shopping on Amazon may be shared across a wide network of Amazon subsidiaries and business partners operating in areas including cloud computing, streaming, smart home devices, and grocery retail, potentially in ways not immediately apparent at the time of collection.
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