This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for behavioral targeting while creating a consent requirement for personally identifying data in interest-based ad delivery, thereby delineating the scope of data processing the platform conducts for advertising purposes.
Users' non-identifying personal information is processed for targeted advertising delivery by default, while the terms require affirmative consent before personally identifying information is used specifically for interest-based ads. The mechanism distinguishes between anonymized or pseudonymized behavioral data (permitted without additional consent) and directly identifying personal data (requiring consent).
How other platforms handle this
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When you use the Platform, we collect internet usage information about you, such as information about your browsing behavior, search history on the Platform, and information about your interactions with the Platform and our advertisements, including advertisement impressions and whether you clicked ...
This is when we use information about your use of our services and other websites and mobile apps to tailor ads to be more relevant to you. This is also known as interest based advertising, targeted advertising, or 'sharing' for purposes of cross-context behavioral advertising. An example of tailore...
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"We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads without your consent.— Excerpt from Amazon Marketplace's Amazon Privacy Notice
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The clause establishes the operational basis for behavioral targeting while creating a consent requirement for personally identifying data in interest-based ad delivery, thereby delineating the scope of data processing the platform conducts for advertising purposes.
Users' non-identifying personal information is processed for targeted advertising delivery by default, while the terms require affirmative consent before personally identifying information is used specifically for interest-based ads. The mechanism distinguishes between anonymized or pseudonymized behavioral data (permitted without additional consent) and directly identifying personal data (requiring consent).
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