Affirm collects technical information about your device and, where you permit it, your precise physical location when you use its app or website.
This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Device identifiers and geolocation data can be used for behavioral tracking and advertising targeting purposes beyond the basic function of processing a loan.
Interpretive note: The policy states geolocation is collected 'with your permission' but does not specify whether this is an in-app consent or device-level permission, and the downstream uses of location data beyond fraud prevention are not fully enumerated.
The updated Privacy Policy establishes that Affirm qualifies as a financial institution under the Gramm-Leach-Bliley Act, meaning personal information collected in connection with Affirm services is governed by federal banking law rather than applicable state privacy laws. The policy now explicitly discloses collection of identity and profile information including full name, date of birth, Social Security number, email, mailing address, phone number, and password. The updated terms also disclose new data sharing arrangements with fraud prevention, identity verification, and risk intelligence providers, which were not previously detailed. You can contact Affirm's privacy team using the phone number provided in the updated policy to exercise data privacy rights.
View change record →Affirm may collect your device identifiers and precise location data, which can contribute to behavioral profiling and advertising targeting in addition to fraud prevention and service delivery.
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To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"We may collect information about the device you use to access our services, including your device type, operating system, browser type, IP address, and device identifiers. We may also collect precise geolocation information with your permission.Excerpt from Affirm's Privacy Policy
REGULATORY LANDSCAPE: Collection of precise geolocation data engages CCPA's sensitive personal information category under CPRA, which grants California residents the right to limit the use and disclosure of sensitive data.
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Device identifiers and geolocation data can be used for behavioral tracking and advertising targeting purposes beyond the basic function of processing a loan.
Affirm may collect your device identifiers and precise location data, which can contribute to behavioral profiling and advertising targeting in addition to fraud prevention and service delivery.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Affirm.