Affirm · Affirm Privacy Policy · View original document ↗

Advertising activities may constitute CCPA sale or sharing

High severity Medium confidence Explicitdocumentlanguage Common · 273 of 352 platforms
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This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

If these activities constitute a CCPA sale or sharing, California residents may have rights to opt out of them, making this disclosure legally significant.

Interpretive note: The clause uses 'may be considered,' indicating legal uncertainty about whether the activity definitively qualifies as a CCPA sale or sharing. The canonical claim preserves this qualifier.

Recent Activity

This document changed recently

Medium Jun 3, 2026

The updated Privacy Policy establishes that Affirm qualifies as a financial institution under the Gramm-Leach-Bliley Act, meaning personal information collected in connection with Affirm services is governed by federal banking law rather than applicable state privacy laws. The policy now explicitly discloses collection of identity and profile information including full name, date of birth, Social Security number, email, mailing address, phone number, and password. The updated terms also disclose new data sharing arrangements with fraud prevention, identity verification, and risk intelligence providers, which were not previously detailed. You can contact Affirm's privacy team using the phone number provided in the updated policy to exercise data privacy rights.

View change record →

Consumer impact (what this means for users)

Affirm's behavioral advertising partnerships may trigger your CCPA rights regarding the sale or sharing of your Personal Information.

How other platforms handle this

Faire Medium

Faire reserves the right to report any activity occurring on or related to the Services to relevant regulatory authorities as required under applicable law.

Amazon Associates Medium

(ii) disclosure (by text, link, icon, or otherwise) regarding Influencer's participation in the Amazon Influencer Program.

Hulu Medium

Service Tiers described as "no ads" or "ad-free" are generally free of commercial interruptions, with certain exceptions...including where: (i) streaming rights or other limitations require certain Content to play with ads...

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▸ View Original Clause Language DOCUMENT RECORD
"
Affirm does work with advertising partners to collect information about user internet browsing activities to provide those users with more relevant advertising as they browse. This may be considered the "sale" or "sharing" of Personal Information for cross-context behavioral advertising under the CCPA.

— Excerpt from Affirm's Affirm Privacy Policy

Provision details

Document information
Document
Affirm Privacy Policy
Entity
Affirm
Document last updated
March 24, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-029720
Document ID
CA-D-00168
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
14612e5d4e154bb0a5181a10837054a0e2bd38f2d20df5efbd7e3d764f0cae52
Analysis generated
May 7, 2026 19:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Affirm
Document: Affirm Privacy Policy
Record ID: CA-P-029720
Captured: 2026-05-07 19:04:44 UTC
SHA-256: 14612e5d4e154bb0…
URL: https://conductatlas.com/platform/affirm/affirm-privacy-policy/provision/CA-P-029720/advertising-activities-may-constitute-ccpa-sale-or-sharing/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Affirm's Advertising activities may constitute CCPA sale or sharing clause do?

If these activities constitute a CCPA sale or sharing, California residents may have rights to opt out of them, making this disclosure legally significant.

How does this clause affect you?

Affirm's behavioral advertising partnerships may trigger your CCPA rights regarding the sale or sharing of your Personal Information.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Affirm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Affirm.